Money is the #1 source of stress for Americans. Tally’s mission is to make people less stressed and better off financially through full financial automation. Today, Tally is the first and only fully automated debt manager to put billions of dollars back into people’s pockets. Currently backed by some of the world’s top investors, including Andreessen Horowitz and Kleiner Perkins ($92MM in total funding to date), Tally is helping people get out of credit card debt faster and save money, but this is just the beginning. 

We are looking for a Senior Director of User Acquisition to join our Marketing team and lead our paid growth efforts. As the Senior Director of User Acquisition, you would be responsible for aggressively growing Tally’s member base through paid marketing using rigorous customer and data analysis. You will be partnering closely with our organic growth, product, creative and analytics team to ensure that Tally is efficiently growing at scale. We are looking for someone who is a self-starter, comfortable being heads-on with data, has direct experience running paid marketing programs and analysis in an omnichannel environment. We are looking for someone who can lead and grow our paid acquisition team as well as manage our agency partners. 

The ideal candidate for this role is someone who is motivated to do great work that grows Tally’s business and helps millions of people get out of credit card debt. This individual will have a proven track record of success in performance marketing and be excited to scale Tally’s acquisition strategy. This is an opportunity with tons of headroom for growth for someone who wants to lead and build a team and have a massive impact on a mission driven business. 

Role Impact

  • Own Tally’s performance marketing program developing plans to generate new customers, and build a foundation for long term sustainable growth 
  • Drive new customer acquisition for Tally across multiple channels including Facebook, Google, Tiktok, and many other channels 
  • Identify new acquisition channels, draft performance projections, set up tests 
  • Manage external agency partners, overseeing strategy, reporting and daily execution across paid channels 
  • Partner with Tally’s analytics team to determine on all things tracking and measurement. This includes partnering with our incrementality measurement partner to determine the optimal spend allocation across media channels 
  • Manage and report on forecasts and budget with finance partners 
  • Maintain up-to-date roadmap of ad tests (creative, copy, targeting, channel, etc.) and coordinate between various teams to execute 
  • Lead creative testing, partnering with external media agency partners and Tally’s internal creative agency to formulate thoughtful hypotheses, analyze results with statistical rigor, and thoroughly document the results 
  • Partner with Tally’s creative and content teams to ideate ad creative concepts–defining messaging, video and design variants, and collaborate closely with partners to finalize deliverables
  • Partner with Organic Growth Team, Product and Engineering on tests to maximize customer conversion through the funnel 
  • Lead meetings to present results to other teams and executives. Set up efficient systems and processes to manage user acquisition campaigns in fast-paced environment
  • Stay on the pulse of the ad tech landscape, maintain close relationships with leading tools and platforms, and represent Tally at industry events 

Personal Characteristics: 

  • Strong leader, manager and mentor
  • Excellent communicator
  • Team player
  • Collaborative 
  • Attention to detail, while being able to rise above to see the bigger picture 
  • Thrives in a fast-moving environment. 
  • Energized by growing and driving a business forward.   

In this role we value: 

  • 10+ years experience in digital marketing
  • You’re a strong manager with team-building experience, and a track record of attracting and retaining great talent
  • Knowledge of campaign management in Google AdWords, UAC, Facebook Ads, Tiktok, and more. 
  • Understanding of marketing funnels, channels, attribution and performance metrics 
  • Experience analyzing performance metrics and arriving at actionable insights and recommendations 
  • Experience managing multiple vendors and agencies 
  • Independently driven, highly creative, and intellectually curious
  • Great cross-functional collaborator and communicator 
  • Understanding of project workflows and project management tools (e.g. Asana) 
  • Bonus points for experience with SQL or financial services/personal finance, neither is requires 

A message from our leadership: 

"One of our core values at Tally is 'Change shoes often.' We do this with our peers and our customers every day, and we want candidates to share in our commitment to empathy.  Empathy really is the foundation of inclusion, and Tally prides itself in being a company that prioritizes inclusion and diversity. We’re dedicated to creating a workplace culture where people are included and treated equitably."
 
Jason Brown, Cofounder and CEO

Apply for this Job

* Required
  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Tally are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.