Who is Taco Bell?

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the world’s largest Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves customizable tacos, burritos and quesadillas, among other craveable choices like the Crunchwrap Supreme® and Nacho Fries. Taco Bell offers a wide variety of plant-based menu items and was the first QSR brand to offer American Vegetarian Association (AVA)-certified menu items. 

Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through over 7,000 restaurants, as well as through its mobile and desktop touchpoints and via delivery ordering services. Internationally, Taco Bell has over 600 restaurants, with plans to add 2,000 more restaurants in the next decade. Much of Taco Bell’s everlasting appeal with its fans and legendary connection in lifestyle culture are rooted in cutting-edge, buzzy marketing campaigns.  From helicoptering 10,000 Doritos Locos Tacos to residents of remote Bethel, Alaska, to selling out “The Bell Hotel”—a Taco Bell-themed resort hotel—in less than two minutes, the brand continues to push industry boundaries. 

Taco Bell is equally focused on creating a positive impact on the world in fresh ways through Food, People and Planet initiatives. One example is through supporting the Taco Bell Foundation, which encourages restaurant team members and fans to pursue their educational passions through programs such as the Live Más Scholarship. According to Harris Poll, Taco Bell has been named America’s Best Mexican-Food Restaurant for two back-to-back years and has been named “Most Innovative Company” by Fast Company and topped Entrepreneur’s “Franchise 500” list for two years in a row.  

About the Job:

Taco Bell is looking for a highly motivated individual with demonstrated strength in analytics, problem solving, intellectual curiosity, and relationship management to serve as an Associate Manager, Customer Analytics.

As Taco Bell is on a journey to uncover insights in customer behavior so that we meet the needs of our customers to maximize short and long-term business results. Taco Bell’s Insights & Analytics team is looking to add an Associate Manager, Customer Analytics focused on driving business growth via customer analytics using both first and third party data. The position will interface closely with the brand marketing team, brand activation, digital team and marketing analytics team as well as Taco Bell’s IT team.

The Day-to-Day:

  • Champion the customer centric approach by partnering with leadership and cross functional partners by providing them with the necessary data and insight to consistently measure our products, processes and experiences.
  • Synthesize data, uncover insights and create compelling data visualizations from multiple sources to tell a story and influence business actions.
  • Act as a liaison with internal business partners (IT, Loyalty, Brand Strategy) and outside vendors to ensure timely/accurate delivery of reporting and analysis.
  • Provide thought leadership on leveraging analytics to assess customer strategies and action plans for key business opportunities, problems or questions.
  • Collaborate with internal and external vendors to provide analytical services and insights to marketing teams.
  • Lead the creation and presentation to key audiences of compelling business cases and recommendations that drive action and support business decisions through the effective use of data.
  • Lead and participate in the daily operations of the Customer Analytics team, including the review of data integrity audits, database update schedules, data exchanges with vendors and data enhancements.
  • Support the growth trajectory of the business with advanced modeling and statistical support including segmentation, customer acquisition/retention, customer lifetime value, incrementality, and ROI of programs.
  • Partner with Ecomm and Loyalty teams to drive business growth through analyzing the effectiveness and profitability of offers and campaigns on customer’s omni-channel behavior.

Is This You?

  • BA required; analytical degree preferred (e.g., Economics, Statistics, Mathematics, Engineering). MBA/MS a plus.   
  • 5+ years analytically oriented business leadership and experience developing customer analytical framework to analyze complex business problems and using analytics to drive business results / Job level will be commensurate with experience 
  • Strong understanding of applied statistical, multivariate modeling  
  • Hands on experience working with regression, clustering, support vector machines, decision trees and related models
  • Advanced analytical and quantitative skills to use data and metrics to back up assumptions, evaluate the hypothesis and complete root cause analysis of the business problem
  • Highly versed in applications software including advanced Excel and particularly strong understanding of Relational Databases with writing custom SQL. Familiarity with PowerBI a plus. Strong understanding of PowerPoint.
  • Passion for driving business growth through analytics
  • Strong internal motivation, intellectual curiosity, logical thinking and desire to have a large impact on our organization  
  • Superb interpersonal and communication skills, with ability to partner well with other team members  
  • Strong organizational skills, with ability to work independently and multi-task in a complex, fast-paced, and deadline-driven environment 
  • Resourceful nature, with strong problem-solving and customer-service orientation 
  • Experience synthesizing and presenting actionable insights from a variety of data-points and analyses

Why Taco Bell?

We truly believe that where you work matters, and we know a thing or two about what makes employees happy. Join us on our mission of feeding people’s lives with más!

Work-Hard, Play-Hard:

  • Year-round Flex day Fridays
  • Free snacks, drinks and bagel & donut Fridays
  • Onsite childcare through Bright Horizons
  • Onsite dining center and game room (yes, there is a Taco Bell inside the building)
  • Onsite dry cleaning, laundry services, carwash, Booster gas delivery
  • Onsite gym with fitness classes
  • 4 weeks of vacation per year plus holidays and time off for volunteering
  • Tuition reimbursement and education benefits
  • Discounts for life’s adventures (ex: theme parks, wireless plans, etc.)
  • Generous parental leave for all new parents and adoption assistance program
  • Opportunity to taste test new products
  • 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
  • Comprehensive medical and dental including prescription drug benefits and 100% preventive care
  • Healthcare and dependent care flexible spending accounts
  • Opportunities to support the Taco Bell Foundation’s educational initiatives and programs.
  • Recognition based culture and unique, fun events year round (recess at work, Halloween Spooktacular, employee art show benefiting Taco Bell Foundation, etc.)

*Please note that some perks/amenities may not be available and/or may be modified at the Company’s sole discretion during the COVID-19 temporary work-from-home period.

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