Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items.
Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through over 7,000 restaurants around the world, as well as through its mobile, desktop and delivery ordering services. Internationally, Taco Bell has over 600 restaurants, with plans to add 2,000 more restaurants in the next decade.
The brand encourages its fans to “Live Mas” and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarship program. According to Harris Poll, Taco Bell has been named America’s Best Mexican-Food Restaurant for two back-to-back years.
About the Job:
As the Precision Creative Manager, this role is responsible for leading the creative strategy of targeted campaigns to grow new user acquisition and customer recovery, reduce churned customers and drive engagement and retention. Reporting directly to the Director of Advertising, this role will focus primarily on the following:
Develop a continuous stream of always on and test and learn content ideas based on evolving customer segmentation behaviors
Partner with the Integrated Precision Media Manager + Insights team to understand which messages/products are driving the business and pivot creative tactics towards these areas
Develop & own creative strategy that transforms content into a leading acquisition & retention driver for the brand
Collaborate with internal and external agency teams to produce top-performing ads within certain customer segmentations and brainstorm new testing concepts
Develop a content measurement plan and tagging strategy with Precision Media Manager to inform content strategy and communicate content performance
Stay current on creative best practices and digital trends as an expert on paid social and OLV
Translate brand and consumer insights into clear and inspiring creative briefs and activation plans for social and digital media
Day-to-day oversight of all creative lifecycle management and creative services task performance
Oversee agency scope and serve as main AOR point of contact and ensure continued internal capability, agility and development
Partner with paid media to ensure best practices are being achieved and new opportunities are capitalized on
Partner with Brand Experience and Digital Product Team to ensure holistic brand strategy, messaging and creative aesthetic
Partner with cross functional teams to ensure integration where necessary
Coaching and mentorship
Provide leadership, coaching and inspiration for direct report
Build cross functional know how on performance marketing
This role demands fluency in the social, digital and creative landscape in order to effectively influence, manage and inspire both the internal team as well as external award-winning agency partners. With an unparalleled pace and volume of creative development, this role requires great mental flexibility, ability to juggle under intense deadlines and a capacity to manage teams under pressure.
Is This You?
8+ years experience working in creative management, experience working in or with advertising agencies a plus
Expert knowledge of all social platforms, marketing technology and current trends
Substantial experience in performance marketing, customer led initiatives and marketing principles
Leadership/coaching experience and comfortable managing levels of varying experience
Fluent in providing clear and productive creative direction
Excels in writing/guiding inspiring creative briefs rooted in tangible business goals and human insights
Proven ability to optimize programs to deliver goals and develop robust test and learn strategies
Highly collaborative and thrives under pressure
Ability to influence, advocate for bold ideas, and lead culturally by example
Why Taco Bell?
We truly believe that where you work matters, and we know a thing or two about what makes employees happy. Join us on our mission of feeding people’s lives with más!
Year-round Flex day Fridays
Free snacks, drinks and bagel & donut Fridays
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, carwash, salon services
Onsite gym with fitness classes and personal trainer sessions
4 weeks of vacation per year plus holidays and time off for volunteering
Tuition reimbursement and education benefits
Discounts for life’s adventures (ex: theme parks, wireless plans, etc.)
Generous parental leave for all new parents and adoption assistance program
Opportunity to taste test new products
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical and dental including prescription drug benefits and 100% preventive care
Healthcare and dependent care flexible spending accounts
Opportunities to support the Taco Bell Foundation’s educational initiatives and programs.
Recognition based culture and unique, fun events year round (recess at work, Halloween Spooktacular, employee art show benefiting Taco Bell Foundation, etc.)
*Please note that some perks/amenities may not be available and/or may be modified at the Company’s sole discretion during the COVID-19 temporary work-from-home period.