Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items.
Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through over 7,000 restaurants around the world, as well as through its mobile, desktop and delivery ordering services. Internationally, Taco Bell has over 600 restaurants, with plans to add 2,000 more restaurants in the next decade.
The brand encourages its fans to “Live Mas” and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarship program. According to Harris Poll, Taco Bell has been named America’s Best Mexican-Food Restaurant for two back-to-back years.
About the Job:
At Taco Bell, we aren’t just looking for candidates. We are looking for rock stars with an global business growth mindset.
Reporting to the Director of Marketing for Ibero-America, this individual will work with local marketing teams across the region as well as agency partners, operations, finance, product development and legal to develop and execute strategic initiatives and holistic marketing plans to drive sales and strengthen the brand across each of our Ibero-America markets.
Work closely with franchisees and marketing managers in support of local initiatives including, marketing windows, LSM, product development and activations.
Develop recommendations for new products, promotions and alternative ways to reach key target market
Lead menu management and menuboard strategy
Lead the planning and execution of Point of Sale and marketing materials to support regional promotions
Support new market launches via consumer research, menu development and go-to-market strategy
Develop targeted Local Store Marketing plans to drive sales
Monitor and analyze sales – provide recommendations for growth
Ensure local marketing campaigns are consistent with global strategy and leverage US/global best practices
Is This You?
Highly motivated individual focused on driving change
Undergraduate degree in business, marketing, advertising or related field
5+ years’ experience in QSR/restaurant industry (preferred), CPG products or marketing/advertising agency (international experience highly recommended)
Unquenchable curiosity and passion for brand building
Project management, cross-functional leadership, presentation and interpersonal skills (across different countries and cultures, a plus)
Experience with concept development, consumer insights, data analytics and marketing strategy & planning
Proven track record of working in a fast-paced dynamic environment, where multiple projects and deadlines exist
Experience working with minimal supervision, with strong attention to detail and follow-through
Strong logical and strategic thinking skills
Ability to proactively develop creative solutions
Fluent in Spanish and English, both oral and written
Why Taco Bell?
We truly believe that where you work matters, and we know a thing or two about what makes employees happy. Join us on our mission of feeding people’s lives with más!
Year round half-day Fridays
Free snacks, drinks and bagel & donut Fridays
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, carwash, salon services
Onsite gym with fitness classes and personal trainer sessions
4 weeks of vacation per year plus holidays and time off for volunteering
Tuition reimbursement and education benefits
Discounts for life’s adventures (ex: theme parks, wireless plans, etc.)
Generous parental leave for all new parents and adoption assistance program
Opportunity to taste test new products
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical and dental including prescription drug benefits and 100% preventive care
Healthcare and dependent care flexible spending accounts
Opportunities to support the Taco Bell Foundation’s educational initiatives and programs.
Recognition based culture and unique, fun events year round (recess at work, Halloween Spooktacular, employee art show benefiting Taco Bell Foundation, etc.)