Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through nearly 7,000 restaurants across the nation, as well as through its mobile, desktop and delivery ordering services.
Overseas, Taco Bell has over 300 restaurants, with plans to add 2,000 more restaurants internationally within the next decade. The brand encourages its fans to “Live Mas” and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarship program. In 2016, Taco Bell was named as one of Fast Company’s Top 10 Most Innovative Companies in the World.
About the Job:
At Taco Bell, we aren’t just looking for candidates. We are looking for dynamic, visionary problem-solvers that have a passion for innovation and the ability to lead cross-functional teams of associates across multiple disciplines.
As part of Taco Bell’s Brand Marketing team, you will have the opportunity to play a key role in identifying key consumer insights, ideate to create new product/promotional ideas, lead teams in the development of multiple product and/or promotional opportunities, formulate strategic marketing plans, and launch new products into the marketplace to drive top-line and bottom-line sales growth. You will work cross-functionally with associates across the company, and will have immediate responsibility and accountability.
Candidates should have a passion for the consumer, a love of marketing, strong interpersonal skills, and the ability to adapt quickly to a fast-paced business environment. We’re looking for strong, team-oriented leaders that are a fit with our dynamic recognition culture and want to “Live Más!”
Actively partner with marketing leadership team and provide though leadership facilitating the development and execution of brand strategy:
Deliver brand vision via insight-driven product development and marketing
Oversee National Calendar and Test Market programs
Annual Growth Plan / Strategic Plan for growth layers and beverages
Business Planning expertise on all meaningful brand projects / initiatives
Ability to analyze market research, industry trends, and the competitive marketplace to identify breakthrough brand and product opportunities and make recommendations to senior leadership.
Independently lead multiple cross-functional teams from a variety of departments including Advertising, Food Innovation, Consumer Insights, Operations, Finance, Sales Analysis, Supply Chain, and Agency partners.
Formulate marketing plans to effectively and efficiently engage our consumer target.
Is This You?
5-7 years industry experience preferred.
Relevant experience on well-established CPG products or in QSR/Restaurant industry.
BA or BS Degree; MBA strongly preferred.
Strong logical and strategic thinking skills.
Ability to proactively develop creative solutions.
Strong project management, presentation, and interpersonal/influencing skills.
Why Taco Bell?
We truly believe that where you work matters, and we know a thing or two about what makes employees happy. Join us on our mission of feeding people’s lives with más!
On-site child care
On-site gym with fitness classes and personal trainer sessions
On-site dining center & lounge (yes, there is a Taco Bell Restaurant inside the building)
Free snacks, soda, coffee and more
Bagel & Donut Fridays
Game room w/ Sports Memorabilia
On-site dry cleaning and laundry services
On-site salon services, including: massages, hair, nails, chiropractic and waxing treatments