SYLVAIN (formerly Sylvain Labs) is a strategy and design consultancy that provokes progress for companies, people, and society at large. We believe when commerce and culture unite, real progress is possible. Founded in 2010, we are wholly independent, a Certified B Corporation with offices in New York City (New York), Richmond (Virginia), and Amsterdam (Netherlands). 

We work across a wide range of industries—from technology to financial services to consumer packaged goods to travel and hospitality to transportation and fashion.

We are looking for a curious and hungry Lead Strategist with a knack for problem solving, a commitment to quality, a collaborative leadership style, and a passion for work that matters. This person will lead teams of strategists and designers to bring brand and innovation solutions to life with clarity, emotion, and integrity. This confident, yet humble individual will be responsible for managing client relationships, and accountable for driving the efficiency and effectiveness of the work. They will work across clients, categories, and challenges, wielding and honing their ability to connect the dots, build compelling narratives, and inspire clients to action progress.  

This role is located in the US, in New York City, Richmond, or Los Angeles. 


Lead strategists are the engines of SYLVAIN, responsible for leading teams and the integrity of our working engagements from start to finish. Below are several types of projects or activities a Lead Strategist may be asked to lead. Applicants should have 6+ years experience in some or all of these areas; innovation, consulting, creative, or start-up environments are preferred.

  • Product and Service Innovation
    Identifying new product opportunities and developing the case for their successful implementation (i.e. consumer deep-dive, competitive analysis, concept writing, market sizing, go-to-market thought-starters, etc.).
  • Brand Strategy
    Developing new to the world company visions and brand propositions, as well as the point of view on how they should come to life (through positioning, language, design, marketing, etc.). 
  • Cultural Analysis
    Identifying and explaining emerging trends and relevant cultural examples across a variety of categories (ie, technology, finance, food and beverage, etc.), with clear implications for the work.
  • Consumer Insight
    Conducting primary research in order to better understand consumer needs, and translating learnings into compelling, actionable insights. 
  • Landscape Analysis
    Digging deep into the competitive landscape to identify best practices, traps, and white space opportunities. 
  • Client and Consumer Workshops
    Planning and leading client and consumer worksessions across a variety of subject matters, and project categories. 
  • Product and Service Blueprints
    Designing a blueprint for the development of a new product or service. Leveraging research and mapping insights in order to design a simple and seamless user flow.
  • Impact-Centered Outputs
    Above all, advocating for actionable strategic thinking, with a focus on driving positive business, consumer, and social impact.


We are looking for someone to join our team of misfits who is a... 

  • Convicted problem solver
  • Egoless collaborator   
  • Empathetic thinker 
  • Creative ideator
  • Scrappy self-starter 
  • Culture junkie 
  • Clear communicator 
  • Innovative storyteller 
  • Well-rounded generalist 
  • Adaptable team player


SYLVAIN is committed to building and sustaining a culture that celebrates our diversity and is rooted in community. We recognize that the collective sum of individual differences, life experiences, knowledge, innovation, self-expression, and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation and Company’s achievement. 

We embrace and encourage our employees’ differences in age, race, ethnicity, disability, family or marital status, gender identity or expression, language, natural origin, religion, socio-economic status, veteran status, and other characteristics that make our employees unique. Lending such an array of qualities to our work ensures a human-centered approach to our way of doing things and treatment of each other. 

SYLVAIN is an Equal Opportunity Employer, a registered Minority Owned Business in NY State, and a certified B-Corporation.

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