The Community Marketing Specialist has four main responsibilities:

  1. Assess the Business + Draw Conclusions
  2. Create a Plan
  3. Execute Experiences
  4. Embed sweetgreen in the community 

Some Expected 2016 Deliverables

 Complete 14 day in-store orientation to learn the business and get to know our guests

Assess the Business + Draw Conclusions

  • Analyze metrics to understand the current state of the business, identify opportunities and create quarterly targets.
  • Identify customer origin, use case, local experiences, and partners.
  • Interview market experts to collect trade area characteristics and gather data on what may impact business externally
  • Initiate dialogue with customers in and out of store, through focus groups and other experiences, to validate use case and understand brand perception.

Create a Plan

  • Identify strategic objectives for brand to meet challenges.
  • Use core brand attributes (music, health, the food conversation) to create emotional experiences for our guests.
  • Recognize incoming opportunities and assess potential impact vs. needed results.
  • Communicate plan to get feedback and recognize national opportunities.

Execute Experiences

  • Support operations to ensure marketing tactics don’t disrupt business and are executed well.
  • Create a clear project outline of what needs to be accomplished.
  • Communicate opportunity and impact to create buy-in with operators and build their understanding of our brand.
  • Spend time creating connections with our guests via brand experiences.
  • Lead team of market ambassadors and coach to develop. 

Embed sweetgreen in the community

  • Engage like-minded people and frequent guests in market plan.
  • Expand network beyond known influencers.
  • Create experiences that engage and reward to attract new customers.
  • Serve as sweetgreen communityBrand steward 

Desired Traits

  • Connector:  regularly engages strangers in engaging conversations
  • Influential:  professional polish, articulate and well developed point of view about food & health lifestyle
  • Generous Listener: ask probing questions, hear what's not said, clarifies for understanding
  • Root Cause Thinker - review multiple data points, focus on what's most important, identify trends, gets to the bottom of problems
  • Scrappy:  never settles for what's already been done, is innovative and creative with ideas, pitches in to get the job done 
  • Empathetic: high EQ, expert at reading and responding to social cues, develops easy intimacy
  • Humble:  servant leader mentality, not afraid to get their hands dirty, connects with people from different walks of life
  • Reliable: follows through on commitments, and asks for help when needed

Desired Experience

  • 2+ years executing branded marketing experiences
  • 2 + years developing community strategies in the desired market
  • 2 + year experience supporting physical stores (retail, restaurant, fitness, social impact)
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