The Community Marketing Specialist has four main responsibilities:

  1. Assess the Business + Draw Conclusions
  2. Create a Plan
  3. Execute Experiences
  4. Embed sweetgreen in the community 

Some Expected 2016 Deliverables

 Complete 14 day in-store orientation to learn the business and get to know our guests

Assess the Business + Draw Conclusions

  • Analyze metrics to understand the current state of the business, identify opportunities and create quarterly targets.
  • Identify customer origin, use case, local experiences, and partners.
  • Interview market experts to collect trade area characteristics and gather data on what may impact business externally
  • Initiate dialogue with customers in and out of store, through focus groups and other experiences, to validate use case and understand brand perception.

Create a Plan

  • Identify strategic objectives for brand to meet challenges.
  • Use core brand attributes (music, health, the food conversation) to create emotional experiences for our guests.
  • Recognize incoming opportunities and assess potential impact vs. needed results.
  • Communicate plan to get feedback and recognize national opportunities.

Execute Experiences

  • Support operations to ensure marketing tactics don’t disrupt business and are executed well.
  • Create a clear project outline of what needs to be accomplished.
  • Communicate opportunity and impact to create buy-in with operators and build their understanding of our brand.
  • Spend time creating connections with our guests via brand experiences.
  • Lead team of market ambassadors and coach to develop. 

Embed sweetgreen in the community

  • Engage like-minded people and frequent guests in market plan.
  • Expand network beyond known influencers.
  • Create experiences that engage and reward to attract new customers.
  • Serve as sweetgreen communityBrand steward 

Desired Traits

  • Connector:  regularly engages strangers in engaging conversations
  • Influential:  professional polish, articulate and well developed point of view about food & health lifestyle
  • Generous Listener: ask probing questions, hear what's not said, clarifies for understanding
  • Root Cause Thinker - review multiple data points, focus on what's most important, identify trends, gets to the bottom of problems
  • Scrappy:  never settles for what's already been done, is innovative and creative with ideas, pitches in to get the job done 
  • Empathetic: high EQ, expert at reading and responding to social cues, develops easy intimacy
  • Humble:  servant leader mentality, not afraid to get their hands dirty, connects with people from different walks of life
  • Reliable: follows through on commitments, and asks for help when needed

Desired Experience

  • 2+ years executing branded marketing experiences
  • 2 + years developing community strategies in the desired market
  • 2 + year experience supporting physical stores (retail, restaurant, fitness, social impact)
Apply for this Job
* Required
File   X
File   X


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at sweetgreen are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.


Share this job: