About SurveyMonkey.

Founded in 1999, SurveyMonkey changed the way people gather feedback by making it easy for anyone to create their own online surveys. Today, SurveyMonkey’s mission is to power curious individuals and organizations to measure, benchmark and act on the opinions that drive success. Our People Powered Data platform enables conversations at scale to deliver impactful customer, employee and market insights. The company’s 700+ employees are dedicated to fueling the curiosity of over 16 million active users globally. For more information about SurveyMonkey, please visit surveymonkey.com.

 

The Role

Did you know that Marketing is a top use case for SurveyMonkey solutions? As a Marketer, this is an exciting role to grow the SurveyMonkey for Marketers footprint, with a focus on generating demand for SurveyMonkey CX and SurveyMonkey Techvalidate solutions. You will lead and execute the SurveyMonkey for Marketers demand generation efforts through paid and organic, online, and offline channels. The Demand Generation Manager will be responsible for developing highly effective marketing programs to drive top of the funnel growth, and deliver on pipeline and bookings targets . The ideal candidate has previously worked on B2B campaigns with a focus on marketing to marketers a plus. This person will build and manage creative inbound and outbound campaign strategies and execution, and has experience working in partnership with Sales to achieve results. This is a big opportunity to make an impact in a fast-growing organization.

 

Responsibilities:

  • Develop and implement high impact, multi-channel marketing strategies to generate demand, qualified leads, pipeline and bookings.
  • Develop and manage online and offline marketing campaigns to contribute to the SurveyMonkey marketing and sales targets.
  • Manage the day-to-day execution, optimization and reporting of marketing campaigns.
  • Evaluate, recommend, and test new marketing channels including assessing impact on the business, negotiating pricing/terms, and launching campaigns.
  • Build relationships with advertising vendors and agency partners. Manage agency partners including search agency, display agency, and social media agency.
  • Continually optimize marketing performance by deriving insights from campaign data and recommending actionable improvements.
  • Work with business stakeholders to build and execute on strategies across multiple business units and targeted to different market segments.
  • Collaborate with the product marketing and content teams to develop quarterly and annual campaign plans that align to company goals.
  • Collaborate with cross-functional teams on campaign deliverables that fuel our demand generation plans and align to company messaging and product positioning.
  • Manage strategy and quarterback plans for industry trade shows and events.
  • Provide consistent weekly, monthly and quarterly reporting detailing campaign performance and the overall success metrics.
  • Constantly monitor and tune the performance of the lead funnel, lead scoring engine and lead follow-up/conversion.
  • Partner closely with sales to achieve pipeline and bookings goals.

 

Requirements:

  • 5-7 years experience managing B2B sales prospecting activities
  • Proven track record of successfully launching and managing marketing campaigns cost effectively with clear ROI focused metrics.
  • A team player and self-starter that is comfortable working in a fast-paced environment, taking initiative with limited resources, and making data-driven and decisions.
  • Excellent written and verbal communications skills.
  • Ability to work with and manage external vendor/partner relationships including negotiating contracts and terms.
  • Comfortable managing multiple assignments with competing priorities and tight deadlines.

Skills:

  • Able to execute end-to-end on marketing programs; including program design, launch, and analysis.
  • Strong project management and organizational skills, including ability to work independently and as a team member, set priorities and organize work to meet strict deadlines.
  • A metrics-driven and results-oriented approach with demonstrated analytical skills
  • Excellent verbal communication, business writing, copywriting skills
  • Solid understanding of B2B demand gen programs and lead lifecycles
  • Able to calculate and understand key marketing metrics
  • Knowledge of SEO, PPC, Display, and Social Marketing concepts
  • Knowledge of Salesforce and Marketo
  • Able to work with Sales, engineering, product, content, and design teams
  • Able to present to ideas and results to executives
  • Web dev/design, HTML, and Javascript skills are a big plus

 

At SurveyMonkey, we offer competitive salaries, medical/dental benefits, PTO, 401k, paid holidays and parental leave, and equity compensation.

 

SurveyMonkey is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.




Apply for this Job

* Required
File   X
File   X


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at SurveyMonkey are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.