Who we are:

Hi, we’re Supergoop! Since 2005, we’ve been changing the way the world thinks about sunscreen. Today, we’re as committed as ever to creating feel-good sunscreen that you’ll really want to wear. Because protecting your skin’s health is what we’re all about. Every. Single. Day.™

 

Who You Are:

Supergoop! Is looking for a customer-obsessed CRM professional to join the troop as a Sr. Manager of CRM. You will be responsible for developing and executing strategies to enhance customer retention, loyalty, and drive sales growth within our e-commerce and direct-to-consumer (DTC) channels.

As the Senior Manager, you will play a key role in shaping the overall CRM and lifecycle marketing strategy and ensuring its alignment with the company's goals. Reporting directly to the Sr. Director DTC and CRM, you will utilize your deep understanding of CRM principles to help drive holistic overall business strategies that leverage data-driven insights to optimize customer engagement initiatives and deliver revenue targets alongside best in class program execution. 

 

Responsibilities: 

Customer Lifecycle Management - 30%. 

  • Develop and implement comprehensive CRM and loyalty strategies that align with the company's e-commerce and DTC objectives
  • Analyze customer data to identify insights, trends, and opportunities for improving customer retention and loyalty
  • Collaborate with cross-functional teams, including marketing, CX, sales, and product, to ensure CRM and loyalty initiatives are integrated into overall business strategies, including lead-gen ad optimizations, brand partnerships, acquisition strategies, and IRL tie-ins
  • Manage direct report(s) to develop and deploy efficient and engaging email and SMS campaigns and journeys to drive revenue and audience retention
  • Design and execute targeted campaigns and initiatives to engage customers, drive repeat purchases, and increase customer lifetime value
  • Utilize customer segmentation and personalization techniques to deliver tailored experiences and offers to different customer segments 

Analytics, Reporting, Test & Learn - 20%.

  • Create dashboards and monitor and evaluate KPIs related to customer retention, loyalty, and sales from tactical channels, and provide regular reports and insights to senior management
  • Own CRM roadmap to optimize programs and campaigns.Stay informed about industry trends and best practices in CRM, loyalty, and e-commerce, and proactively identify innovative tech stacks and approaches that enhance customer experiences and drive business results

 

Brand & Product education and adoption - 25%. 

  • In conjunction with the eComm and CX teams, evolve the SPF Squad loyalty program to reward brand community engagement 
  • Develop launch tactics and concept editorial angles to bring new products to life via both short form and long form product storytelling across all CRM touchpoints
  • Reinforce brand marketing and e-commerce retail moments via the DTC calendar across multi-channel communications

 

Vendor Management and Development- 25%

  • Manage external partner and vendor relationships focusing on building strong partnerships, JBPs and learning agendas, and ensuring delivery and support in alignment with SLAs.
  • Define and manage budgets for external partners and internal support
  • Evaluate our CRM tech stack and working with e-commerce team to develop business casing for new tools and investments
  • Nurture and develop direct reports/junior troops to help them grow and progress

 

Qualifications/Experience:

  • Bachelor’s degree or equivalent experience in business, marketing, or a related field
  • Proven experience (8-10+ years) in CRM and loyalty management, preferably in the e-commerce or DTC industry
  • Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions
  • Solid understanding of customer segmentation, personalization, and lifecycle marketing strategies
  • Demonstrated success in developing and implementing CRM and loyalty strategies that drove customer retention, loyalty, and sales growth
  • Exceptional project management and organizational skills, with the ability to manage multiple initiatives simultaneously and meet deadlines
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and present ideas to senior management
  • Proficiency with CRM platforms, data analysis tools, and marketing automation software.
  • Leadership experience, with the ability to inspire and guide a team towards achieving goals.
  • Intermediate level experience with Google Analytics. Must be able to form hypothesis and uncover insights based on data, A/B testing, and leveraging past learnings.
  • Passion for delivering exceptional customer experiences and driving business results.
  • Highly proficient in Microsoft Excel, Google suites, and project management tools.
  • This role is based in our NYC offices and will require being on site 3x/week
Supergoop! shines bright for you and offers full-time employees:
  • Comprehensive Health Benefits
  • Generous Paid Time Off Policy
  • 401k with Company Match
  • Product Discounts
  • Employee Referral Program
  • Company and Team Off-Sites

EEO Statement:

Supergoop! is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.

Health and Safety Statement:

The health and safety of you and the Supergoop! Team is important to us. Covid-19 vaccination will be required to work in our office.

Apply for this Job

* Required
resume chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Supergoop!’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Enter the verification code sent to to confirm you are not a robot, then submit your application.

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.