Sunset is Western America’s largest-circulation magazine since 1898, when it was originally founded by the Southern Pacific Railroad.  Published monthly, Sunset shares the best of life in the West―from travel and food to home and garden―with over five million readers, fifteen million digital views and one million + social followers.  We are passionate about showcasing the region’s unique lifestyle and noteworthy destinations, inspiring people to achieve the dream of living in the West

Over the past few years, Sunset Magazine has built up a solid digital following, and now we want to grow that in new directions. We want to expand our audience beyond its current boundaries, connecting with new people in new places on new platforms, all the while communicating the topics and values that have made Sunset the brand of the West for more than a century. As Social Media Manager, you’ll create and implement the strategies that will do this, build a team to help you, connect with and educate the broader Editorial and Sales departments, and transform Sunset into an inspiring and inescapable online presence.


  • Execute social strategy under direction of Digital Strategy Director
  • Post Sunset content across our primary channels—Facebook, Pinterest, and Instagram—on a daily basis, reshaping headlines and sourcing imagery as necessary for best performance
  • Engage with our audience in comments and groups, answering questions, guiding them to stories, and shaping mood
  • Observe trends and phenomena on social channels, reporting to the broader editorial team and using them to spearhead new stories and initiatives
  • Track performance of social channels, reporting to Digital Strategy Director


  • At least two years in social media, writing, or editing for an editorial brand
  • Strong writing skills, with an emphasis on enthusiasm and wit
  • Proficiency in using the major social media platforms and in the software packages (e.g., SocialFlow) that manage them

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