Digital Campaign Manager- Contract

Sumo Logic is seeking a Digital Campaign Manager to drive new customer acquisition, optimize and scale our paid search campaigns, and support various marketing initiatives.

Reporting to Sumo Logic’s Director of Digital Marketing, the Digital Campaign Manager will be a multifaceted marketer able to manage the day-to-day search and paid marketing activities across multiple search engines (Google, Bing, and social channels, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns. This role will also aid in our ABM and target account execution and strategy. You will work closely and on a regular basis with our Head of Digital Marketing, Paid Search Agency, Product Marketing and Growth teams.

Key Responsibilities

  • Own the optimization and management of Google paid search program, including structure & targeting improvements, search query mining, keyword expansion, landing page testing and improvement of bid management processes.
  • Experience in developing launch plans and driving successful ROI within competitive non-brand categories.
  • Apply a growth hacking mentality with scripting, data mining and technical implementations for optimizing existing and finding relevant keywords to maintain competitiveness in an advanced digital market.
  • Maintain and monitor keyword bids, daily and monthly budgets, impression share, quality score, and other important account metrics.
  • Proactively research campaign issues and formulate actionable solutions.
  • Provide creative ad copy and landing page suggestions.
  • Develop channel health scorecards & quarterly QBRs to track paid search performance progress across the global enterprise.
  • Proactively find new opportunities for growth and efficiency gains.
  • Partner with marketing colleagues to advise and create new landing page design and content, and measure impact on conversion.
  • Generate new paid search campaigns, ad groups and accounts, and aid in the creation of paid search marketing initiatives.

To succeed in this role, you should have the following skills and experience

  • 4+ years of hands-on paid search experience.
  • A proven track record of SEM success in a competitive market.
  • Effective track record of managing over $100k/month in Google SEM spend.
  • Proficiency with SEM reporting and analytical tools, e.g., Google Ads, Google Ads Editor, Google Analytics, Supermetrics, etc.
  • Passion for modular and disciplined keyword and ad testing.
  • Advanced application of technical solutions to improve paid search efficiency (ex. scripts, keyword mining, keyword-to-landing page tokenizing, etc.)
  • Experience with digital account based marketing tactics and tools
  • Ability to wear both strategic and tactical hats.
  • Thorough understanding of marketing lifecycle.
  • Ability to create clear and understandable presentations using data.
  • Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, computer science, or communications. 
  • The ability to perform with a high degree of autonomy, demonstrate creativity and problem-solving skills and communicate complex messages to diverse audiences.
  • Demonstrated knowledge of new technological trends, and the value of emerging channels, platforms, and/or technology.

-------------------------------------------------------------------

About Us: https://app.box.com/v/SLGeneralDossier 

· What we do:
We are a cloud-native SaaS machine data analytics platform, solving complex monitoring problems for DevOps, SecOps and ITOps teams. Customers love our product because it allows them to easily monitor and optimize their mission critical, large scale applications.
 
· Massive Scale:
Our microservices architecture in AWS ingests hundreds of terabytes daily across many geographic regions. Millions of queries a day analyze hundreds of petabytes of data.
 
· Mission:
Democratize machine data analytics through the Sumo Logic platform, bringing real-time data insights securely through the cloud.

 

Apply for this Job

* Required

  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Sumo Logic are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.