The Director of Marketing will work in partnership with the Senior Director of Marketing and the External Engagement team to develop and execute on the marketing strategy and plan.   The Director of Marketing will play an integral role in our organization’s efforts to generate demand for personalized learning, by building brand awareness and ensuring communities across the country know about the opportunity.

The Director of Marketing will lead a small team to develop and execute integrated digital campaigns include ongoing social media activation, website content and digital advertising; develop an event strategy and plan with branding, marketing materials, speakers bureau and presentations; build a brand ambassador program, develop marketing toolkits to enable our team and partners to support recruitment efforts through their networks and at events and representing Summit at key events and with key stakeholders.

This position calls for a passionate and experienced professional to build scalable marketing engines across channels to build brand awareness across audiences and generate demand for Summit Learning.   This would be an ideal position for an individual aiming to apply their leadership and marketing skills to their passion for education.

We are looking for a self-starter who isn't afraid to take initiative and dive deeply into a new role and build new systems to scale our message and programs.  This position requires a team-oriented energetic professional who is comfortable working in a fast-paced environment, and with a strong willingness and desire to learn.

Summary of Responsibilities:

  • Build brand awareness for Summit Learning with key audiences including educators, thought leaders and other key stakeholders.
  • Create educator demand for Summit Learning throughout the country by
    • Developing and executing integrated digital campaigns include ongoing social media activation, website content and digital advertising
    • Developing messaging and content, including analyzing data, proof points and stories to turn them into compelling videos, infographics and other materials
    • Developing our event strategy and plan with including identifying key events and appropriate participation, speakers, branding, marketing materials and presentations
    • Developing marketing toolkits to enable our team and partners to support recruitment efforts through their networks and at events
    • Managing a scalable lead generation process utilizing Salesforce.
    • Build out a brand ambassadors program and plan for activating ambassadors
  • Lead and manage a small team with 2-3 direct reports
  • Work collaboratively with key partners to develop and implement marketing strategies
  • Manage agencies to ensure deliverables are on target, cost efficient and timely.
  • Represent Summit Learning in a variety of public settings and with key stakeholders
  • Work to develop scalable operations and infrastructure  for marketing

Required skills and experience:

  • The fundamental belief that all children can succeed in college and life
  • Demonstrated leadership and ability to develop and execute marketing strategies at scale
  • Strong management skills, with the ability to motivate, inspire, develop and collaborate within and across teams
  • Ability to focus on outcomes and think broadly and precisely about how to build and adjust operational structures to meet desired outcomes
  • Ability to build and manage relationships with diverse stakeholders, including partners, educators, thought leaders
  • Ability to provide honest, actionable and timely feedback that results in improved performance
  • Ability to define, develop, assess and refine based on feedback and lead scalable programs in a fast-paced, rapidly changing environment
  • Self starter who takes initiative to solve problems
  • Strong analytic skills for making data driven decisions
  • Outstanding communication skills
  • Strong project management skills
  • Demonstrates flexibility, tenacity, resourcefulness, humility, and a growth mindset
  • BA or BS Degree, MBA a plus
  • 5-7 years of relevant experience in a marketing. Experience in education a plus.
  • Deep knowledge and passion for the needs of public schools and their students
  • Demonstrated understanding of educational technology
  • Prior experience leading a team
  • Proficiency in Salesforce, Google Analytics,  Digital Asset Management tools, social media management and listening tools a plus

About the External Engagement Team:

Summit Public Schools’ External Engagement team leads communications, marketing and external relations for Summit Learning. This team is responsible for raising awareness of, owning and driving the story around, and generating demand for Summit Learning, as well as shaping the national landscape to create the conditions that allow for more students to have a Summit Learning experience.

This team will play an integral role in our organization’s efforts to meet the demand for personalized learning, helping to nurture a favorable public image and ensuring communities across the country know about the opportunity.

Our team will highlight the most cutting-edge practices of personalized learning and showcase how and where it is working best across the country. We will also help interested teachers and public schools across the country, regardless of community or circumstance, to realize the personalized learning approach as accessible and attainable. And where we can, we intend to help network these schools with top colleges and universities, education policymakers and top employers to increase understanding as personalized learning spreads.

Apply for this Job
* Required
File   X
File   X

U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Summit Public Schools are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Share this job: