Director of Growth Marketing - Prepared Parents

Do you love to capture hearts and minds? Are you skilled at creating and energizing a national community?

We are looking for an amazing, self-starting, data-driven full stack marketer who is excited to join our new start-up, Prepared Parents as the first hire. The Director of Growth Marketing will own the marketing funnel and execution of activities for our growing national Parent community and report directly to the Executive Director.

  • You will be in charge of attracting site traffic, converting that traffic into new leads, nurturing those leads to close into community members and building loyalty and advocacy amongst our community members.
  • You will also build and own the content calendar, working in collaboration with designers and the Executive Director.
  • You'll be expected to develop and track email campaigns to ultimately increase our email marketing success.
  • You will also own and drive our online community through engagement strategies.
  • You will own the operations and design of the various Marketing processes and systems.
  • You will be a part of the founding team and as a result, wear many hats and roll up your sleeves to help define and build the culture and strategy for Prepared Parents at large.

Requirements:

Must-haves:

  • BA/BS degree or equivalent work experience.
  • At least 5 - 7 years of previous online marketing experience in a fast paced environment
  • Excellent writer
  • Experience crafting a marketing strategy with an ability to move between visionary strategic thinking to tactical, detailed execution.
  • Experience in B2C lead generation
  • Proficiency in marketing automation in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers
  • Experience managing and building content
  • Comfort with search optimization techniques (SEO), and willingness to learn more
  • Experience in growing an online community
  • Self-starter who can live in a world of ambiguity in a start-up environment
  • Loves to roll up sleeves to get work done
  • Meets health clearance
  • Pass the reference, background/criminal checks, per education code

Preferable skill sets:

  • Prior experience in social media, with a command of each network and their best practices
  • Brand building
  • Public Relations
  • Bonus: HTML/CSS, Adobe Creative Suite, Active Campaign

Here is what you will accomplish in the first month:

  • Refine the Marketing Funnel and establish respective tracking systems
  • Build the Content Calendar
  • Design and Implement Email Campaigns
  • Moderate the social media online community 
  • Support the team with the Prepared book launch
  • Work with the founding team to establish structures and systems on internal communications and collaboration

In Three Months, you will:

  • Regularly grow the Prepared Parents community, including generating new leads and converting site traffic
  • Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
  • Refine and implement activities to continually engage Our Prepared Parent Community
  • Design and implement a series of loyalty and advocacy strategies to captivate and engage our community
  • Build And Manage the Content Calendar for All of 2019-2020
  • Lead the Online Community
  • Learn and refine the marketing systems and tools
  • Work with the founding team to establish structures and systems on internal communications and collaboration

And of course, this is a start-up, so both be prepared to drive the above initiatives as well as be flexible as the needs evolve

 

About Prepared Parents

Prepared Parents is a complementary program  anchored off of Prepared: What Kids Need For a Fulfilled Life, by Diane Tavenner, CEO and Co-Founder of Summit Public Schools

An exciting new initiative to equip parents with research-based tools and resources to guide their kids towards a fulfilled life, Prepared Parents helps parents cut through the noise to make parenting, learning and school easier.  We support parents in what they do each and every day for their kids — in alignment with their Prepared values.

For more information, go to www.PreparedForSuccess.org.

About Summit Public Schools:

Prepared Parents is a program within Marshall Street Initiatives, an arm of Summit Public Schools.  Summit is a network of public schools that prepares all students to be the best versions of themselves, to be successful through college and in the fullest ways possible—so they can each live a fulfilled life. This includes a life filled with financial security, purposeful work, strong relationships, meaningful community, and personal health. Today, Summit operates 15 public middle and high schools whose students reflect their diverse communities in California and Washington. Summit schools are consistently ranked among the best in the nation. All Summit students graduate prepared for a four-year college and our graduates complete college at twice the national average.

Compensation and Benefits:

Summit offers competitive salaries and benefit options for full-time employees, including covering 75% of the health, dental and vision plan costs. We fully cover life and disability insurance. We have a “take what you need” PTO policy, 11 paid holidays and 3 week-long organizational closures during the year.

We strive to recruit a diverse team. Summit Public Schools is an equal opportunity employer and does not discriminate against any employee or applicant on the basis of race, color, ethnicity, national origin, religion, gender, gender identity and/or expression, sexual orientation, disability, age, marital status, military status, pregnancy, parenthood, citizenship status, creed, or any other characteristic protected by federal, state or local law. Summit will provide reasonable accommodations for qualified individuals with disabilities.

People from all diverse backgrounds are strongly encouraged to apply. Spanish language proficiency is a plus.

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