About This Role

Strava is the leading digital community for active people with more than 125 million athletes, in more than 190 countries. The platform offers a holistic view of your active lifestyle, no matter where you live, which sport you love and/or what device you use. Everyone belongs on Strava when they are pursuing an active life.

Strava is looking for a passionate individual to join our Communications team and help us build the future of events at the center of culture and connection. We are creating new ways to engage media, our athletes, key partners, consumers and thought leaders through events and driving awareness and engagement of Strava as the platform and industry leader in connection and motivation through movement. We are excited about staying on the pulse of trends and focused on telling the story of our brand to new audiences, particularly in the U.S.

As the Manager, Events and PR, you will be responsible for the development and execution of events that create buzz and drive earned media coverage. This person will not only have a deep understanding of the current media landscape and how to engage media to tell a story, but also will be responsible for execution of pillar brand events from big picture strategy to logistics management and agency oversight.

This is a hybrid role based in our San Francisco office.

For more information on compensation and benefits, please click here.

You’re excited about this opportunity because you will:

Develop strategy and tactical plans to build brand awareness through events and drive cultural conversation.
Manage annual partner event supporting the Director of Brand Communications and cross-functional team.
Activate impactful press, influencer and VIP attendees to drive brand awareness and growth.
Help develop Global PR event strategy and guidance for all regional teams; provide feedback on regional plans presented.
Execute culture objectives alongside agency partners which may include event planning, VIP seedings and outreach, experiential ideation, etc.
Be a strong writer and have experience writing for external audiences including media.
Be comfortable working with the leadership team and experience briefing executives, media, VIPs and influencers.
Have experience managing budgets efficiently and managing external vendors and agencies.
Be experienced in working with cross-functional teams (marketing, product, legal, etc.) across the organization.
Develop briefs for internal and agency teams to clearly outline key objectives and results.
Set KPIs and benchmarks for events; oversee measurement and reporting for events across the cross-functional teams.
Have a deep understanding of the fitness industry and trends, particularly in event engagement.

You will be successful here by:

Weaving event and marketing expertise with a passion for earned media to grow awareness of the Strava brand to new audiences.
Collaborating at the highest level with cross-functional teams and agency partners to deliver maximum value for Strava users, media, key influencers and partners through highly integrated event experiences.
Understanding key priorities and having a keen focus on details and logistics–you know the smallest details sometimes have the biggest impact.
Leading with ambition, optimism, and energy, seeking out opportunities to drive meaningful impact and can rally a broad cross-functional team to a unified vision.
Understanding trends and staying on top of what’s happening both in culture and media as well as the fitness and broader sports industry.
Having a passion for purpose driven campaigns that support underrepresented communities; you have a strong commitment to inclusivity.
Embracing ambiguity and change, thriving in an ever-evolving environment of business needs and priorities.

We’re excited about you because:

You have 8+ years of professional experience in events, PR, marketing or equivalent wisdom.
You have in-depth knowledge of events and understand the earned media landscape.
You love building relationships with everyone from internal stakeholders and vendors to media, influencers and VIPs.
You are a well versed communicator, writer and logistical wizard–you know what makes an event unforgettable.
You are organized and have the strongest attention to detail.
You are an active consumer of events–you know what’s trending in culture and what will keep attendees engaged across the board.
You have an interest in fitness and know what will make influencers and athletes in the space ‘tick.’

About Strava

Strava is Swedish for “strive,” which epitomizes who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best. With billions of activity uploads from all over the world, we have a humbling and adventurous vision: to be the record of the world’s athletic activities and the technology that makes every effort count.

Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage diverse teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

Despite challenges in the world around us, we are continuing to grow camaraderie and positivity within our culture, and we are unified in our commitment to becoming an antiracist company. We are differentiated by our truly people-first approach, our compassionate leadership, and our belief that we can bring joy and inspiration to athletes’ lives — now more than ever. All to say, it’s a great time to join Strava!

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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PR & Events Manager