About This Role

Strava is the leading social platform for athletes and the largest sports community in the world, with US offices located in San Francisco and Denver and over 100 million athletes in 195 countries. If you sweat you’re an athlete, and Strava’s mobile apps and website connect millions of active people every day.

The Senior Manager, Global Social will work cross-functionally to develop, manage and evolve the content and channel strategy for existing and new channels, such as the Strava Club, Instagram, Facebook, Twitter and YouTube channels.

As a domain leader you will articulate a vision for social storytelling, tone and develop the key strategic initiatives to engage the community and grow our social reach and engagement. You will proactively build relationships with culturally influential individuals, creators and brand partners to develop unique content and always-on stories that empower and motivate those striving for better to achieve it.

You are a strong writer, content strategist and producer who will both craft ideas, as well as support and shape the overall output of the social media and community marketing team.

For more information on compensation and benefits, please click here.

You’re excited about this opportunity because you will:

  • Expand the Strava brand with a clear social content and channel strategy that ladders up to Strava’s active marketing platform and brand positioning.
  • Develop, manage and evolve the editorial calendar for Strava’s social channels brought to life through strategic channel plans that help amplify both the emotion and utility of the brand.
  • Bring fresh, exciting ideas and channel-specific approaches to the team that elevate existing initiatives as well as connect the brand with important cultural moments and conversations.
  • Enable members of the Strava community to become creators and elevate community content to create an inclusive conversation.
  • Establish a process for your direct team that better supports their individual needs and projects, always finding ways to empower them to do their best work.
  • Partner with internal creative and freelance writers/photographers to advise content strategy for Strava’s global social media channels.
  • Work with Community Support teammates on Strava’s content moderation program on social media.
  • Run paid media boosting budget and content promotion.
  • Support regional teams social activations across Strava’s local markets and key events.
  • Stay abreast of updates and changes to the key social media platforms and explore new and emerging channel opportunities (IG Live, TikTok, Clubhouse.)
  • Report on channel findings and monthly social media metrics, ultimately connecting the social media strategy and tactics to key brand and business outputs.

You will be successful here by:

  • Developing, managing and evolving Strava’s social media strategy, editorial calendar, measurement plan and cross-functional publishing and monitoring systems.
  • Working with the Sr. Director Global Brand Marketing and cross-functional partners at Strava to become a category leader at fueling cultural conversations and cultivating rich and vibrant brand engagement across social media.
  • Being a fair and objective leader that does not shy away from questions, welcomes feedback and creates clarity during ambiguous situations.
  • Leading how we invest in and use organic social media as growth channels for Strava that drive direct engagement while also inspire social sharing and extend the brand organically across the social ecosystem.
  • Establishing ways of working across core central teams as well as country-level teams across the globe.
  • Bringing fresh and exciting ideas forward that challenges conventional thinking.

We’re excited about you because:

  • You have 5+ years of professional experience relevant to this role
  • Have a proven track record as a social media strategist for a consumer brand and/or agency, and have previously worked in a global environment.
  • You can flex effortlessly between strategically thinking about how social contributes to building a brand, and executing in the moment as opportunities and unexpected ideas arise.
  • You’re a sharp writer and content strategist with a strong understanding of tuning your tone for the brand and platform. You know what makes effective content for different social media contexts.
  • You’re an experienced people manager who understands the importance of meeting their team where they are and in an effort to best support the team.
  • Knowledgeable about leading social media platforms, emerging trends from users and what makes excellent brand marketing content.
  • You are curious and seek to understand emerging trends and how they will impact the category and the brand as opportunities or threats.
  • You’re all about the art and science of social, savvy with collaborative and creative software such as Khoros, Sprinklr, Asana, and Figma.
  • You love to collaborate with cross-functional teams like Communications and Community Management and contributing your own ideas to bring strategies to life
  • You bring a high attention to detail, are organized and methodical in approach and meet deadlines in a fast-paced work environment.
  • The ability to communicate about social media in a way that resonates with a variety of audiences (non-experts, company-wide and executive-level, globally, etc.)

About Strava

Strava is Swedish for “strive,” which epitomizes who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best. And with billions of activity uploads from all over the world, we have a humbling and audacious vision: to be the record of the world’s athletic activities and the technology that makes every effort count.

Strava builds software that makes the best part of our athletes’ days even better. And just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community – we are continuously striving to hire and engage diverse teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

In light of the global pandemic, Strava is currently working in a fully remote capacity. As always, we remain committed to fully supporting our employees, especially their mental health and wellbeing, through these challenging times. Despite challenges in the world around us, we are continuing to grow camaraderie and positivity within our culture, and we are unified in our commitment to becoming an antiracist company. We are differentiated by our truly people-first approach, our compassionate leadership, and our belief that we can bring joy and inspiration to athletes’ lives — now more than ever. All to say, it’s a great time to join Strava!

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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