About This Role

Strava is the world’s largest athletic community. The social platform at the center of connected fitness. With over 95 million athletes on Strava and 2 million more joining every month, we are growing fast!

We are looking for a Director of Marketing for Europe to join our team, reporting to the Sr. Director of Global Marketing for Key Markets & Social Impact. This leadership role will be on our marketing team and aims to connect cultural moments, product value and athlete needs to enhance athletes' lives and get them to love Strava more every single day.

The Director of Marketing, Europe will lead our team of Country Marketers covering marketing, partnerships, events and community in the UK, France, Spain and Benelux region. Together, you will fuel Strava’s growth across Europe. From acquiring new Strava athletes, to shaping Strava's brand perception to resonate with athletes in each of our key European markets, to understanding what will convert athletes to become Strava Subscribers.

You will work cross-functionally with leads across Central Brand, European Growth, Product Marketing, Communications and Strava Business to bridge Global and Local plans and perspectives. As a leader within Europe and Globally, you connect personally with Strava’s mission, and have a strong grasp of the athlete’s lexicon and an informed understanding of what motivates them locally. You know how to motivate athletes by crafting engaging programs, campaigns, community activations and inspiring athlete stories. You are passionate about contributing to the greater health and success of your team and cross-functional teammates.


You’re excited about this opportunity because you:

  • Work brilliantly with teammates in various marketing, communications, partnerships and revenue functions and timezones, championing the athlete at all times.

  • Understand the nuances and many facets of developing an omni-channel marketing strategy that leverages both owned, earned and paid channels in considering how concepts will roll out on and off platform.

  • Value creativity and measurement, ensuring the company understands how marketing is moving the needle or recognizing things and evolving to be more effective going forward.

  • Relish the opportunity to dream up big moments that will elevate our brand, while also reinforcing our company values and anti-racism commitment.


You’ll be successful here by:

  • Leading, supporting and inspiring Strava’s team of Country Marketers in the UK, France, Spain and Benelux -- cultivating a best-in-class team that delivers powerful athlete-first marketing.

  • In partnership with your team and cross-functional partners, shape, execute and socialize effective regional and country-level marketing plans and programs to expand and deepen brand love as well as drive growth, and engagement.

  • Partner effectively with the European Revenue Team, Central Brand Marketing, PMM, CRM, Communications and Partnerships to develop overall marketing strategies and plans for brand and community growth across Europe.

  • Be a strong strategic collaborator with Strava’s brand creative teams, sharing powerful insights from market research, internal data and the community.

  • Guiding how we regionalize Strava’s global social impact strategy focused on climate change, equity and inclusion in sport and environmental racism.

  • Developing strong measurement frameworks, objectively evaluating how marketing moved the needle and evolving per learnings to be more effective going forward.

  • Concisely and consistently socializing Country Marketing strategies and results in Europe to other teams and our Management Team, bringing others along and incorporating their perspectives.

  • Being a champion for Strava employees and athletes in Europe. This role is critical for reflecting the Strava community across Europe back to leadership and the product development teams.

  • Being the champion of the athlete (our customer) and Strava’s values and Antiracism commitments across every dimension of this role.


We are excited about you because you:

  • Have 10+ years or equivalent relevant experience in brand, either agency and brand-side, in a sports and/or digital subscription business in Europe.

  • Are a respected leader, motivator, who is unafraid to roll-up sleeves and lead from the front.

  • Empower your teams and communicate a clear vision for the work and can help them to prioritize and focus.

  • Possess deep experience building, scaling and unifying a multi-disciplinary marketing team across different countries.

  • Have experience working across Europe and bring perspective on how to show up as locally relevant.

  • Have proven experience guiding and influencing the senior-most levels of an organization - while respecting everyone at every level of the business.

  • Have strong expertise in community-led, integrated marketing campaigns and programs with a breadth of experience translating global strategies to connect locally.

  • Are a critical thinker who is comfortable operating without a playbook and is able to lead a culture of creativity, experimentation and learning.

  • Are adept at collaboration and communicating clearly in a fast-paced, sometimes ambiguous environment.

  • Are comfortable communicating/working with virtual teams across several locations, but even so, manage to stay in sync and influence internal partners


About Strava

Strava is Swedish for “strive,” which epitomizes who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best. And with billions of activity uploads from all over the world, we have a humbling and audacious vision: to be the record of the world’s athletic activities and the technology that makes every effort count.

Strava builds software that makes the best part of our athletes’ days even better. And just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community – we are continuously striving to hire and engage diverse teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

In light of the global pandemic, Strava is currently working in a fully remote capacity. As always, we remain committed to fully supporting our employees, especially their mental health and wellbeing, through these challenging times. Despite challenges in the world around us, we are continuing to grow camaraderie and positivity within our culture and we are unified in our commitment to becoming an antiracist company. We are differentiated by our truly people-first approach, our compassionate leadership, and our belief that we can bring joy and inspiration to athletes’ lives — now more than ever. All to say, it’s a great time to join Strava!

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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