About This Role

Strava is the leading social platform for athletes and the largest sports community in the world, with over 93 million athletes in 195 countries. If you sweat you’re an athlete, and Strava’s mobile apps and website connect millions of active people every day!

Strava is looking for a Senior Market Researcher to join its growing design and research team. This role will report to the Director of Research and support both US and International Marketing teams and will be remotely based in Dublin, London, or Remote (USA).

The ideal candidate is a leader who can integrate insight throughout the marketing lifecycle and partner with brand marketing to increase Strava’s impact on its global community. As a subscription-based, consumer-facing business, building deep empathy with this community of athletes is essential for driving both long-term user happiness and long-term business impact.

You’re excited about this opportunity because you will:

  • Partner with Product Marketing, Brand, Design, Product Research and Analytics to prioritize a portfolio of market research projects that aligns with and informs marketing efforts.

  • Collaborate inside and outside of the research team to identify and investigate topics/trends that are strategically relevant to the entire company.

  • Lead all aspects of market research efforts: scoping, recruiting, method selection, collection, analysis, and presentation.

  • Lead projects at all stages of the development process: from exploratory/foundational discovery to brand sentiment to brand health monitoring.

  • Help to grow the market research skill set and practice at Strava.

  • Deliver high-quality research insights that impact experience strategy within and beyond marketing teams.

  • Work with the broader design and research team to elevate the overall research practice through improvements to process, tools, training, and other capabilities.

  • Evangelize sound research practices and general athlete-centricity throughout the company.

  • Provide guidance to teams outside of project work to help them make well informed decisions based on market, athlete, and product insights.

We’re excited about you because:

  • You have 5+ years experience with quantitative and qualitative market research methodologies.

  • You have deep, hands-on experience and shareable examples of executing a variety of research projects from start to finish

  • You have a detailed knowledge of market research principles, methods, facilitation, and how qualitative research works in concert with quantitative data.

  • You have direct experience with higher level quantitative methods like conjoint and maxdiff.

  • You have direct experience moderating focus groups and other qualitative methods.

  • You have familiarity with common market research tools (e.g. Qualtrics, SurveyMonkey, Calendly, etc.).

  • You have familiarity with analysis tools (e.g. SPSS).

  • You have experience integrating multiple types of data (e.g. qualitative findings, market research, survey data, analytics, competitive landscape) into a singular strategic point of view.

  • You have deft ability to synthesize, shape, and share insights to convey clear direction and drive both actionable design recommendations as well as impact on Strava’s athletes.

  • You are comfortable in a fast-paced environment where speed, rigor and quality must be balanced to meet project needs.

  • You have the capacity to creatively adapt methods and approaches to meet the unique constraints of a rapidly changing environment.

  • You have empathy and passion for understanding people and why they do the things they do.

  • You have exceptional communication skills (written and verbal), collaborative mindset, and ability to persuade and inspire project teams and stakeholders of the value of a people-centered design approach.

We’re even more excited about you because:

  • You have research experience in a digital startup environment.

  • You have experience or expertise in subscription-based businesses and their associated customer dynamics.

For a complete application, candidates are strongly recommended to share their past work experience and project examples to be considered for the role (i.e. portfolio, presentation deck, pdf, etc).

About Strava

Strava is Swedish for “strive,” which epitomizes who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best. And with billions of activity uploads from all over the world, we have a humbling and audacious vision: to be the record of the world’s athletic activities and the technology that makes every effort count.

Strava builds software that makes the best part of our athletes’ days even better. And just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community – we are continuously striving to hire and engage diverse teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

In light of the global pandemic, Strava is currently working in a fully remote capacity. As always, we remain committed to fully supporting our employees, especially their mental health and wellbeing, through these challenging times. Despite challenges in the world around us, we are continuing to grow camaraderie and positivity within our culture and we are unified in our commitment to becoming an antiracist company. We are differentiated by our truly people-first approach, our compassionate leadership, and our belief that we can bring joy and inspiration to athletes’ lives — now more than ever. All to say, it’s a great time to join Strava!

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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