About This Role

Strava is the leading social platform for athletes and the largest sports community in the world, with over 85 million athletes in 195 countries. If you sweat you’re an athlete, and Strava’s mobile apps and website connect millions of active people every day!

The Senior Manager, Global Social will work cross-functionally to set channel strategy for the Strava Club, Instagram, Facebook, Twitter and YouTube channels. As a domain leader you will articulate a vision for social storytelling, tone and develop the key strategic initiatives to engage the community and grow our social reach. You will proactively build relationships with influential athletes, photographers, coaches, and partners to develop unique content and always-on social stories. You are a strong writer who will both craft ideas, as well as support and shape the overall output of the social media and community marketing team.

As a member of the global brand marketing team, you connect personally with Strava’s mission, and are proactive, curious and passionate about connecting with athletes in the community. You’ll help us become a category leader at social media conversations and showcasing the human side of our brand. You have experience managing teams and external channel planning along with editorial calendars and design systems. You are savvy with paid media budgets, investing in paid content creation and curation from the community. You establish ways of working across global teams and manage the organizational side of publishing to a highly engaged audience.

 

You’re excited about this opportunity because you will:

  • Expand the Strava brand with a clear social channel strategy that ladders up to the marketing vision and strategy for the season.

  • Enable athletes to become creators and elevate community content to foster an inclusive conversation.

  • Establish processes for the team that better supports their individual and team projects, always finding ways to empower them and to boost the team morale.

  • Partner with internal creative and freelance writers and photographers to inform content strategy for Strava’s global social media channels.

  • Oversee the protected post strategy and support the team with moderation of hate speech.

  • Craft strategic channel plans that help amplify brand campaigns and products go to market. Circulating copy and schedule ahead of launch with key stakeholders.

  • Manage monthly paid media boosting budget and content promotion.

  • Support regional teams social activations across Strava’s local markets and key events.

  • Stay abreast of updates and changes to the key social media platforms and explore new and emerging channel opportunities (IG Live, TikTok, Clubhouse.)

  • Report on channel learnings and monthly social media metrics.

 

We’re excited about you because:

  • You want to build an inclusive community of athletes!

  • You are a sharp writer with a strong understanding of tuning your tone for the brand and platform.

  • You are knowledgeable about social media platforms, emerging trends and what makes excellent brand marketing content.

  • You are savvy with collaborative and creative software: Khoros, Sprinklr, Asana, and Figma.

  • You enjoy being collaborative and are willing to work with brand marketing, product marketing, customer support, PR, copywriting and other cross-functional teams to align on messaging.

  • You have a high attention to detail, and are organized and methodical in approach.

  • You are a people manager who understands the importance of meeting their team where they are and in an effort to best support the team.

  • You have the ability to multitask and meet deadlines in a fast-paced work environment.

  • You can display strong leadership skills in an effort to help the team prioritize tasks and focus on multiple projects and deadlines simultaneously.

 

About Strava

Strava is Swedish for “strive,” which epitomizes who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best. And with billions of activity uploads from all over the world, we have a humbling and audacious vision: to be the record of the world’s athletic activities and the technology that makes every effort count.  

Strava builds software that makes the best part of our athletes’ days even better. And just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community – we are continuously striving to hire and engage diverse teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

In light of the global pandemic, Strava is currently working in a fully remote capacity. As always, we remain committed to fully supporting our employees, especially their mental health and wellbeing, through these challenging times. Despite challenges in the world around us, we are continuing to grow camaraderie and positivity within our culture and we are unified in our commitment to becoming an antiracist company. We are differentiated by our truly people-first approach, our compassionate leadership, and our belief that we can bring joy and inspiration to athletes’ lives — now more than ever. All to say, it’s a great time to join Strava!

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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