About This Role

Desire for both running and cycling, among many other sporting activities generally, has never been higher. Strava get’s people outside and creates human connection, enables exploration, competition, unity, and pure joy. Our global marketing seeks to connect cultural moments with creative communications that enhance athletes' lives and gets them to love Strava more every single day.

The Senior Global Marketing Manager will lead the development and execution of original content campaigns that build an emotional connection to the Strava brand and subscription product. This role will manage our end-to end marketing process including seasonal campaign strategy, budget, briefing, timelines, stakeholder approval and delivery of assets to ensure campaigns go live across all key-markets. This person would lead major global marketing initiatives that are ownable, scalable and oftentimes repeatable like our annual Year in Sport personal data recap.

You’re excited about this opportunity because you will:

As a member of the global brand marketing team, you connect personally with Strava’s mission, and have a strong grasp of the athlete’s lexicon and an informed understanding of what makes them tick. You know how to motivate athletes by crafting compelling campaign strategies, community activations and inspiring human stories.

You work brilliantly cross-functionally with teammates across various marketing functions and timezones, incorporating product and key market insights into your global plans. You understand the nuances and many facets of developing an omni-channel communications strategy that leverages both earned and paid media in considering how concepts will roll out on and off platform. And you relish the opportunity to dream up big moments that will elevate our brand, while also reinforcing our company values and anti-racism commitment. Experience within a subscription-based business is also a plus but not required.

You’ll be successful here by:

  • Leading brand-centric global marketing initiatives that help strengthen Strava’s brand affinity in the mind’s of Strava athletes, a key pillar in driving both consideration for new subscriptions and renewals of existing.

  • Proactively drive projects forward in an organized, thoughtful and coordinated manner; using tools like Asana to keep track of tasks, timelines and core team responsibilities.

  • Rallying a project team inclusive of design and copywriting to bring rough ideas and brainstorming to creative concepts that you believe in pursuing, all while supporting team morale and remaining calm under pressure.

  • Collaborating closely with teams in the North America, Europe, Japan, and Brazil regions to elevate local market insights and cultural difference to global work.

  • Partnering effectively with Product Marketing and Go-to-Market teams working together to deliver against annual strategies and business goals.

  • Being the champion of the athlete (our customer) throughout creative strategy and production!

  • Supporting the localization process, translating global communications into the appropriate languages (Strava has 14), considering QA as a key component of all major launches.

  • Owning the measurement of these global brand marketing efforts, using internal data, market research and awareness and perception tracking to show the impact of work.

We’re excited about you because:

  • You have 6-8+ years of brand marketing experience, working across global markets is a major plus.

  • You like to craft thoughtful omni-channel communication plans that ensure reach and engagement in partnership with PR, Social, CRM, Lifecycle Marketing, Analytics and Media.

  • You are confident in recruiting and overseeing agency partners, freelance writers, photographers and designers to help execute on creative development.

  • You have a passion for storytelling, an obsession with creativity, and a commitment to craftsmanship.

  • You are highly organized, thoughtful and proactive in driving projects forward independently.

About Strava

Strava is Swedish for “strive,” which epitomizes who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best. And with billions of activity uploads from all over the world, we have a humbling and audacious vision: to be the record of the world’s athletic activities and the technology that makes every effort count.

Strava builds software that makes the best part of our athletes’ days even better. And just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community – we are continuously striving to hire and engage diverse teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

In light of the global pandemic, Strava is currently working in a fully remote capacity. As always, we remain committed to fully supporting our employees, especially their mental health and wellbeing, through these challenging times. Despite challenges in the world around us, we are continuing to grow camaraderie and positivity within our culture and we are unified in our commitment to becoming an antiracist company. We are differentiated by our truly people-first approach, our compassionate leadership, and our belief that we can bring joy and inspiration to athletes’ lives — now more than ever. All to say, it’s a great time to join Strava!

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

California Consumer Protection Act Applicant Notice

For more information on compensation and benefits, please click here.

Apply for this Job

* Required

U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Strava are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.