Strava is Swedish for “strive,” which epitomizes our attitude and ambition: We’re a passionate and committed team, unified by our mission to build the most engaged community of athletes in the world. Every day, we’re searching for new ways to inspire athletes and make the sports they love even more fun. But it’s not only about achieving – we’re an inclusive team, dedicated to elevating each other and the members of our community. That balanced approach has helped us revolutionize our industry, and we’re just getting started. Millions of athletes are on Strava, millions more will come. When you’re ready for a challenge and a team that will support you along the way, join us.
About the role:
The Chicago Marketing Specialist is Strava’s on-the-ground go-to marketer for the Chicago metro area. This role is key to generating and amplifying existing growth in Chicago through current and new relationships, event activations and local club and business partnerships. The ideal candidate will have an expertise on all things sports related in Chicago, strong relationships with athletes and clubs, a self-starter attitude and the ability to work independently while also communicating regularly with HQ. This role also requires budgeting skills, the ability to get things done efficiently and more importantly, a love of sport and Strava.
This will be a part-time role of 5-10 hours per week on average. These hours may scale up or down depending on the opportunities surfaced.
- Generate and synthesize local insights for the US Local Marketing Team. Send monthly reports on trends, events, key clubs and influencers, and opportunities and recommendations.
- Establish and strengthen relationships with local runners, cyclists, triathletes. Sweat with them, tell them about Strava and convince them to join and tell all their friends.
- Get to know the most popular local athletic clubs. Recruit them to join Strava, use Strava’s features to help manage their Club and encourage their membership to join as well.
- Operationalize Strava’s Club Playbook with select clubs and teams.
- Plan and host 1-2 small events or marketing activities each month with local run shops and clubs.
- Manage and report on a small budget for events, gear and marketing activities.
- Communicate regularly with your Local Marketing Lead with plans, results and copy/asset needs
- You live in the area and consider yourself a local expert in sports, fitness and athletics.
- You are a social connector. You know just about everyone in the sports and fitness industry in your city. And everyone knows you.
- You are an authentic Strava athlete. You love to run, ride, swim and/or do other activities.
- You are a marketing maven. You can plan, build and execute marketing partnerships and events. You know how to throw a party, whom to invite and how to get people there.
- You are a rockstar. Creative, outgoing, social, and positive. You are scrappy and entrepreneurial and figure out a way to get things done and get people to help you.
- You have prior experience as a brand ambassador or local marketer.
You have experience in event logistics.
You are proficient in Excel and have had prior experience overseeing a budget.
Backed by Sequoia Capital, Madrone Partners and Sigma Partners, Strava is expanding in order to exceed the needs of our growing community of global athletes. By joining our team, you will help push Strava forward in fresh, innovative ways. You will engage in interesting and challenging work that will improve the lives of our athletes every day. And in the same way that Strava is deeply committed to unlocking the potential of our athletes, we are dedicated to providing a world-class workplace where our employees can grow and thrive. Join us!
Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.