Senior Digital Marketing Specialist, SEM & Paid Social

Who You Are:

We are seeking a Senior Digital Marketing Specialist with 3-5 years of hands-on experience in digital marketing and a strong eagerness to learn and grow within the performance marketing space. In this role, you’ll manage and optimize SEM and Paid Social campaigns across platforms like Google, Bing, and Meta, driving growth and scaling channels to meet company objectives. You will own the day-to-day operations of your channels, executing strategies that drive growth and scale for the business.

Success in this role will be measured by your ability to meet and exceed key performance metrics such as CPA, CPC, and ROAS, while identifying and seizing new opportunities for growth. You’ll take ownership of your channels, ensuring campaigns are optimized, budgets are managed efficiently, and performance is consistently on track. This role requires someone who can dive deep into data, analyze trends, and make informed decisions that keep campaigns on course.

The ideal candidate will have a continuous drive to improve and expand their skill set. You will play a pivotal role in shaping daily campaign decisions, collaborating with cross-functional teams, including Creative, Demand Gen, and your manager to align with broader marketing goals. As a proactive problem solver, you will run A/B tests, uncover insights, and deliver data-driven recommendations that impact company-wide strategies.

What You Will Do:

• Channel Management: 
• Own day-to-day management of SEM and Paid Social campaigns, including campaign creation and spend pacing. 
• Optimize campaigns, overall strategy, and account structures based on learnings from reporting and analysis.
• Ensure campaigns are on track to deliver results within established KPIs.
• Communicate performance trends, and optimizations, to team leadership and opportunities across the organization. 
• Work with your manager and cross-functional teams to set and exceed OKRs for managed channels. 
• Data-Driven Testing: 
• Conceptualize and execute A/B tests on ads and landing pages to improve efficiency across managed channels. 
• Optimize key landing pages with CMS tool(s) as well as execute strategy with CRO best practices based on learnings from reporting and analysis.
• Leverage analytics tools like Google Analytics, Google Sheets, internal dashboards, Excel and more to extract insights and identify key growth opportunities. 
• Cross-Functional Collaboration: 
• Actively participate in cross-team meetings and collaborate with other marketing teams, contributing your insights to broader marketing initiatives. 
• Present and share test results and channel performance updates in larger team communications and to internal stakeholders.

What You Bring to the Table: 

Required

• 3-5 years of experience in digital marketing, with a focus on SEM, Paid Social, or both. 
• Proven experience managing and optimizing paid campaigns across platforms such as Google Ads, Bing Ads, Meta (Facebook/Instagram), LinkedIn, and more.
• Experience running A/B tests and optimizing campaigns based on performance data.
• Ability to work across multiple paid digital platforms to develop strategies unique to each channel and that speak to different target audiences on those platforms.
• A solid understanding of performance marketing metrics (CPA, CPC, ROAS) and the ability to analyze data quickly to drive decisions.
• Knowledge and understanding of the customer journey for paid channels.
• Strong proficiency with tools like Google Analytics, Google Sheets, Excel, and other analytics platforms. 
• Analytical skills and comfort breaking down and attacking open-ended problems.
• Desire to collaborate effectively with cross-functional teams, providing insights and contributing to larger marketing projects.
• Detail-oriented with the ability to manage tasks in a fast-paced environment and deliver work on time.
• Excellent written and verbal communication skills, with the ability to present findings to leadership and teams.
• A passion for performance marketing, with a drive to learn and grow in the field.
• Bachelor’s degree with a strong track record of academic performance.

Preferred

• Experience managing six-figure plus monthly ad budgets.
• Experience with CMS tool(s)
• Familiarity with SAAS metrics (e.g. LTV:CAC) a plus.
• Experience with Organic Social strategies and community engagement. 
• Creativity in developing social content based on data-driven insights and familiarity in managing organic social media channels.
• Agency and/or account management experience. 

What We Bring to the Table:

• Competitive and fair compensation: We believe in fair pay--equal pay for equal work. For each title, we consistently apply competitive salary bands based on market data and benchmarks which are reviewed twice a year. What you’ve been paid before, fear of conflict, or willingness to negotiate does not play a part in determining your pay.
  • The annual base salary range for this position is $77,000 - $92,000. Placement within the range is determined by a variety of factors, including but not limited to: knowledge, skills, years & depth of experience, and equity with internal team members.
• 401(k) retirement plan: We offer both a Traditional and Roth 401(k) with a company match.
• Company-paid medical: Our medical, dental and vision premiums are covered 100% for you and your dependents. 
• Paid parental leave: Welcoming new family members is exciting, but it can also be challenging. We offer twelve weeks paid leave for primary caregivers and four weeks for secondary caregivers. 
• Unlimited vacation: At Storyblocks, we believe in the importance of taking time off when you need it. Typically, employees take about three or four weeks each year. Plus, two company-wide week breaks in July and December.
• Flexible work options As a fully remote company, we’ve got you covered no matter where you are. Remote work stipend? Check. Company and team events? Check.
• Flexible work options: All of our work is virtual. As long as you deliver results, you are welcome to get your work done during unusual times when desired.
• Company-sponsored mentorship and growth: We encourage attending virtual meetups and are happy to host them as well. We also have a leadership coach, on staff, available to all employees to enhance your professional development.
• Employee perks: We help employees maintain work-life balance and honor their contributions to the organization by offering resources such as a financial wellness program, a subscription service that offers unlimited deliveries from thousands of eligible restaurants with $0 delivery, and a recognition and rewards program that celebrates their accomplishments. 

Who We Are:

Storyblocks is a different kind of content company delivering a fresh approach to meet the creative needs of a new generation of storytellers. Built on the belief that all stories deserve a chance to be told, Storyblocks provides video, audio, images and easy to use creative tools through its unique subscription model. By offering unlimited downloads and continually adding fresh content, Storyblocks challenges the paradigm that your ambitious vision requires deep pockets. We are committed to empowering storytellers by removing creative barriers and democratizing video creation. 

Driven by a set of six company core values, our culture is shaped by a love for data, empowered communication, community, telling authentic stories, an embrace of ownership, and everyone emptying the dishwasher (both literally and figuratively).

Headquartered in Arlington, Virginia, Storyblocks has been recognized as one of Washington D.C.'s Top Workplaces by The Washington Post, among the Best Places to Work by the Washington Business Journal, and by the Washingtonian as one of DC’s 50 Great Places to Work.

We encourage you to apply even if your experience is not a 100% match with the position. We are looking for someone with relevant skills and experience, not a checklist that exactly matches the job description. We want to help you grow and in return, you help us grow into a stronger, more inclusive organization. 

Storyblocks does not discriminate in employment matters on the basis of race, color, religion, gender, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, or any other protected class. We support workplace diversity.