Once upon a time in Manhattan there was a store that acted more like a magazine. We believed that shopping could be about more than just buying things and created different type of store where for example, you could take a yoga class and discover the best water bottle from a small business in Brooklyn. We called it STORY, and unlike most stores, we changed every couple months to bring to life a new editorial theme. One month we were obsessed with all things Color and the next, we completely changed our merchandise, design and events programming to tell a Love STORY.
Our neighbors at Macy’s saw an opportunity to take what we had created inside one store and take it to the rest of America - and in April 2018, STORY officially joined the Macy’s family. Our address has now changed to 36 Macy’s stores across the country, but our community-centered mission and ever-changing DNA is very much the same. We host all kinds of classes, curate our favorite products, and bring g our enthusiasm to New Jersey, San Francisco, and everywhere in between..
STORY at Macy’s is a store to explore, an ever-changing retail concept that brings a new theme to life every couple of months, through a mix of new products and events for all ages. Think: kids crafting sessions, mixology class, makeup tutorials, and meet and greets with your favorite author. We’re also the best spot to explore fun, tasty, colorful, playful, surprising, gifts for everyone - including Y-O-U. We’re very big on supporting small businesses, obsessed with great stories and we believe that entrepreneurs have so much to tell us all.