Once upon a time, a store in NYC named STORY created an entirely different type of immersive retail experience. We believed that shopping could be more than just about buying things. We decided to act like a magazine, change our theme and merchandise every 4-8 weeks. Our neighbors at Macy’s saw an opportunity to take what we had created inside one store and take it to the rest of America - and in April 2018, STORY officially joined the Macy’s family. Our address has now changed to 36 Macy’s stores across the country, but our community-centered mission and ever-changing DNA is very much the same.
STORY at Macy’s is a store to explore, an ever-changing retail concept that brings a new theme to life every couple of months, through a mix of new products and events for all ages. Think: kids crafting sessions, mixology class, makeup tutorials, and meet and greets with your favorite author. We’re also the best spot to explore fun, tasty, colorful, playful, surprising, gifts for everyone - including Y-O-U. We’re very big on supporting small businesses, obsessed with great stories and we believe that entrepreneurs have so much to tell us