About Stori
Stori is a fast-growing, venture-backed financial technology company, on a mission to democratize credit access for 400 million underbanked LatAm consumers. Stori currently operates in Mexico and has a global team with offices in Arlington Virginia, Mexico City, and Asia. We have quickly made our mark as one of the top digital banks in Mexico with more than two million applicants for our credit card product since launching.
Stori is one of the top-funded startups in the region with US$250 million raised to date. We are backed by top global venture capital funds, such as GGV Capital, GIC, Lightspeed Venture Partners, General Catalyst, Goodwater Capital, Mexico’s Tresalia Capital, Vision Plus Capital, BAI Capital and Source Code Capital; who have successfully invested in startups such as Affirm, Airbnb, Alibaba, Stripe, and TikTok.
Stori has a standout founder team among fintechs, leveraging 100+ years of accumulated experience in consumer finance, banking and technology across Mastercard, Intel, Capital One, Morgan Stanley, GE Capital, and HSBC in the U.S., Mexico and Asia. The team has launched and managed many multi-million-customer credit card products globally, providing a wide breadth of experience and knowledge to our team.
We welcome diversity of background, experience and thinking. Storians are passionate about our mission and take pride in the products we build. Our culture thrives off of a flat structure and an inclusive environment where all of our employees can be their authentic selves, with boundless opportunities for professional growth.
The Role
Optimize communication throughout the customer life cycle to ensure their conversion, retention and loyalty.
You will
- Execute end-to-end lifecycle marketing campaigns focused on defining target audiences and developing communication strategies across multiple channels including email, push notifications, SMS, and in-app messages
- Collaborate with marketing, creative, product and insights peers to develop marketing strategies, lead campaign development and scale supporting technology and processes
- Use a behaviour driven approach to engage customers along their lifecycle journey through cohesive, personalized and dynamic experiences
- Track and measure progress through A/B testing to continuously optimize performance
- Keep a pulse on the competitive landscape and proactively identify opportunities to meet the needs of our target customers
Requirements
- 1+ year of experience as a CRM specialist executing end-to-end lifecycle marketing campaigns
- Database management
- Use of analysis tools
- Knowledge in omnichannel platforms
- Good spelling
- Advanced English
- Data Driven, analytical mindset, creativity, teamwork, attention to detail, problem-solving, communication and time management
Strong preference
- Experience using Braze
What we offer
- Make a positive impact on the lives of our customers via financial inclusion
- Professional development opportunities
- International exposure & work experience
- Company swag
- Legally required benefits
