About us:

We're a team of experienced tech builders and e-commerce brand operators working to build a software platform for e-commerce brands. Our flagship product, Stoke, empowers brands to connect the disparate data sources required to run their business in one place and provides decision analytics around the core functions of an e-commerce brand, like Marketing, Supply Chain, and Finance. 


Job Summary:

We are looking for our first product marketing hire for Stoke to help us build the foundation for marketing. The ideal candidate will be strong at product marketing and have experience with marketing products with a PLG motion. This role will help us build our marketing strategy, starting with the foundations of product marketing like identifying our ICP, positioning, and messaging. We are looking for someone with an experimental mindset who can help us figure out what will work for Stoke. We are in our infancy, so an ideal candidate will thrive in ambiguity. 


  • Marketing strategy: Set goals, plan, and prioritize across all areas of marketing.
  • Execute marketing plans: Do the work to support the team and our goals.
  • Cross-functional leader: Collaborate on strategy across the company, be the voice of the customer, provide the marketing perspective in company and product strategy conversations, and serve as the liaison between product and GTM functions.
  • Ability to build out the marketing function: We do not have all of our tools, processes, and workflows built out yet. You will need to help build this out, figure out what works, and test and scale.
  • Product Marketing: Gain a deep understanding of our audience (which are very small ecommerce businesses and solopreneurs), develop our positioning and messaging, and communicate about the product and its benefits to our audience.
  • Growth Marketing: Launch, track, and optimize programs/campaigns across multiple channels to move prospects and customers down the funnel.
  • Content Marketing: Own the content calendar and tell the story of our brand and company in order to engage prospects, customers, candidates, and partners.
  • Comms: Maintain relationships and communicate with press/media about the company, product, team, and brand.
  • Brand: Collaborate on the company story and vision with the founding team and make sure our communications add value to our audience and maintain a high quality bar.
  • Partnerships & Customer Marketing: Develop relationships with partners and customers that help us achieve goals
  • KPIs: Manage the marketing budget, ensure we are operating efficiently, and meeting metrics goals.


  • 6+ years of experience in marketing, including at early stage SaaS companies with a self-serve/ freemium business model. 
  • Experience hiring marketers and managing them effectively.
  • Breadth in all areas of marketing, depth in product marketing and at least one other- corporate or content marketing, growth marketing
  • High quality bar. You've developed marketing strategies and tactics that put the customer first and hit revenue goals at the same time.
  • Scrappiness and experimentation mindset. You are comfortable rolling up your sleeves, since we are still an early stage company.
  • You know how to balance short-term goals and long-term goals.
  • You have recommendations for tools, contractors, etc to build out the foundation of a marketing team that can scale effectively. 
  • Motivated by our story at Stoke.

Apply for this Job

* Required
resume chosen  
(File types: pdf, doc, docx, txt, rtf)
cover_letter chosen  
(File types: pdf, doc, docx, txt, rtf)

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Stoke’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Please reach out to our support team via our help center.
Please complete the reCAPTCHA above.