Help shape the next generation of ecommerce for the next generation of consumer.

About the role 

As the Global Director of Customer Lifecycle Strategy, you will be responsible for creating, developing, and owning the customer lifecycle strategies within our CRM department. This will include ownership of the loyalty program development, strategy, communications, and reporting. Your goal will be to increase activation, retention, and reactivation of the StockX customers. You will collaborate with all parts of the business to create and execute these customer journeys and programs that move business metrics, migrate customers through the lifecycle funnel, and delight our customers.

This is a chance to work with a world-class digital marketing team and help drive this fast-growing company’s customer contact strategy, from end-to-end. Reporting to the VP of CRM & Loyalty, part of your responsibility will be leading a team of two, developing and crafting email and push communications to nearly 25MM StockX customers, daily. We are looking for a seasoned B2C e-commerce or retail marketer, with experience in not only creating but also leading a loyalty program from beginning to end. In addition, this person will have experience managing and developing a team, while balancing the fast-paced changes within a growing and transformational company.

What you will do

  • Increase user engagement and retention through multi-channel strategies (website, social, email, push, etc. globally)
  • Lead the testing behind understanding how to empower and migrate our customers through their lifecycles, which will eventually fuel our loyalty program and journeys
  • Build a deep understanding of the customer base to identify core insights to drive effective audience segmentation, targeting, & communications planning
  • Optimize the digital marketing communications process by establishing outstanding processes, communications, and planning
  • Work cross-functionally with finance, product, BI, etc. to coordinate loyalty program strategies, return on investment, and analysis
  • Establish and be responsible for the annual and weekly loyalty and lifecycle performance goals and have the skillset to know how to navigate through performance headwinds and tailwinds
  • Responsible for the forecasting of send volume, contact cadence optimization, and lifecycle segmentation strategy
  • Partner with the analytics team to assess performance and identify key opportunities
  • Work collaboratively with other Creative, Marketing, Engineering, and Product Managers to develop best in class content, user experience, and promotion of product features
  • Continually and proactively search for new opportunities to grow, assess new partners and technology, and innovate on communication strategies
  • Partner with the Global Director of CRM Marketing to deliver a cohesive, unified message to our customers

About you

  • Minimum of 10 years of experience within loyalty, CRM, or Digital Marketing at a B2C e-commerce or retail company
  • Minimum of 4 years of leadership experience
  • Proven experience in creating customer lifecycle journeys targeted at activating new customers, retaining existing customers, and reactivating those inactive customers
  • Expertise with loyalty programs (both building and optimizing) within a B2C e-commerce or retail industry
  • Experience with leading a marketing team and comfortable with recalibrating teams according to objectives
  • Strong analytical skills with data-driven approach to solving complex problems
About Us

Our global platform offers unprecedented access to current culture while our data-driven, bid-ask model provides buyers with the real-time visibility to know they’re getting a fair price. And, unlike other ecommerce sites, StockX hand-checks every purchase (20,000+ daily trades) at one of our regional authentication centers.

StockX’s special formula has rocketed the company to a multibillion dollar valuation, with 10M+ lifetime trades on the platformmore than half of those coming in the last year. And we’re just getting started.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position. StockX reserves the right to amend this job description at any time.

Apply for this Job

* Required

When autocomplete results are available use up and down arrows to review
+ Add Another Education

U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at StockX are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.