Steer by Mechanic Advisor offers a suite of software tools for today's automotive repair shop. We combine a mix of software tools that a repair shop needs to run a highly profitable shop, in one user-friendly, cost-effective platform. Through the Steer CRM suite, we allow the shop owner to get back to focusing on what matters, and to stop worrying about marketing and customer retention.

Founded in 2006, Steer by Mechanic Advisor began as an online directory for drivers to find a local mechanic. Fast forward to today, Steer by Mechanic Advisor has launched a complete Customer Relationship Management (CRM) marketing suite, complete with text messaging, email automation, direct mail integration, reputation management, appointment reminders, declined/recommended services, and many other features. We are always innovating and we are proud to be a leader in the automotive repair industry.

About the Role

We are looking for an experienced Director, SEO Product with a specialization in technical SEO to spearhead the rebuild and optimization of our automotive repair shop directory. Reporting into the Head of Product, the ideal candidate will have a deep understanding of SEO principles and strategies, with a proven track record of driving organic traffic and improving search engine rankings. You will be responsible for defining the vision, strategy, roadmap for the directory, working closely with engineering to choose the right technologies and approach to ensure successful execution and continuous improvement. 

 

You are technically curious, easily grasp marketing and technical concepts, and are highly interested in the SEO landscape. You’re obsessed with providing excellent customer service; have a knack for process and are pragmatic in the way you approach your work; have strong technical aptitude; and you’re a proactive communicator.


 

You Will

  • Develop and communicate a clear product strategy that aligns with the squad’s goals and objectives.
  • Conduct thorough market research to understand industry trends, competitive landscape, and user needs. 
  • From scratch, build a product roadmap that outlines the product's development journey and milestones from conception to launch.
  • Develop a squad from the ground up, making a recommendation to build in house or partner with a firm. 
  • Be an expert on what technologies work best for SEO. Drive decisions on site architecture and the impact that has on driving organic traffic. Be able to collaborate with engineering on how things are built to drive short and long term growth. 
  • Lead and encourage cross-functional teams, including engineers, designers, marketers, sales, and customer success to build and launch high-quality solutions.
  • Regularly analyze search trends, identify insights, and work cross functionality to make product or content improvements to improve organic search performance.
  • Design, execute, and evaluate A/B tests, multivariate tests, and other experiments to optimize user acquisition channels, new shop sign-up processes, and book appointment conversion rates.
  • Talk with customers on an ongoing basis to maintain a deep understanding of their needs and preferences.
  • Drive a tailored and business value-aligned technology evaluation process, driving real growth and CX improvements. 
  • Collaborate closely with prospects, channel partners, our sales  and customer success teams to deliver solutions and channel feedback to inform and improve the product.
  • Champion creative solutions to build a process and partnership that is grounded in customer empathy, and product best practices in a high-paced start-up environment.

 

You Have


Must Have:

  • Undergraduate degree (Computer Science, Business, Economics, Marketing, or similar) or equivalent experience.
  • 7+ years of product management experience with a Commerce or directory product, delivering end-to-end products from ideation to launch and driving the SEO and traffic growth strategy.
  • Demonstrated expertise in SEO principles, techniques, and tools, with a proven track record of driving organic traffic and improving search engine rankings. Must be a technical SEO master. 
  • Expert in SEO tools (Ahrefs, SEMrush, Screaming Frog, etc).
  • Consistent track record of delivering products with global, cross-functional teams - engineering, design, CS, sales, marketing, and partnerships.
  • Excellent communication and storytelling skills to communicate sophisticated topics to diverse set of both technical and business collaborators.
  • Analytical skills to make data-driven decisions (e.g. analyze product usage).
  • Obsessed with detail, have good logical, sound analytical and numerical capabilities.
  • High flexibility and the ability to modify approach as per changing stakeholders, conditions, circumstances and feedback. 
  • Driven self-starter.
  • You think from a user’s point of view and want to get better at it all the time.

 

Nice to Have:

  • SaaS experience. 
  • Intermediate knowledge of SQL.
  • Experience working with small business owners.
  • Automotive experience. 
  • Tableau, PowerBI, or similar. 

Interview Process

  1. Recruiter Screen (30min)
  2. Hiring Manager Interview (60min)
  3. Engineering Interview (30min), Technical Interview (45min)
  4. Case Study (60min), Career Journey Interview (60min)

We Offer

  • 100% remote
  • Health, Dental & Vision Insurance
  • Flexible PTO with 15 days minimum per year
  • Health days
  • Generous Parental Leave
  • 401k
  • Learning Stipend
  • WFH Equipment
  • Chance to work with the latest technology
  • A collaborative and innovative work culture
  • Opportunities for career growth and development



At Steer, we value diversity and believe that forming teams in which everyone can be their authentic self is key to our success. We welcome applications from those with diverse backgrounds and industries.

Our hiring process looks beyond just credentials. The school you went to at 18 doesn't define your potential to thrive and enrich our culture. Even if you don't meet every requirement, we invite you to apply.

Apply for this Job

* Required
resume chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel
cover_letter chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel
U.S. Standard Demographic Questions We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.
How would you describe your gender identity? (mark all that apply)





How would you describe your racial/ethnic background? (mark all that apply)











How would you describe your sexual orientation? (mark all that apply)








Do you identify as transgender? (select one) (Select one)




Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning? (select one) (Select one)




Are you a veteran or active member of the United States Armed Forces? (select one) (Select one)




Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Steer’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Our system has flagged this application as potentially being associated with bot traffic. Please turn off any VPNs, clear your browser cache and cookies, or try submitting your application in a different browser. If this issue persists, please reach out to our support team via our help center.
Please complete the reCAPTCHA above.