Build the solution that transforms the real estate industry!

Want to infuse a $25B sector of the insurance and real estate industry with predictive analytics and a tech-forward customer experience? Yearning for a startup culture within a profitable nationwide company? Join States Title and send an entirely new type of real estate model into the wild.

About Us

States Title is a top 10 title and escrow provider, and through its family of companies - NATC & NATIC - is able to impact 90% of real estate transactions in the US. States Title is intelligently transforming closings by applying machine intelligence to the age-old processes and procedures in the $25B Title and Settlement industry. Making residential real estate simple and efficient, and allowing lenders to close more loans, faster, and at a lower cost. 

About The Role

States Title is now seeking a Social Media Manager to be responsible for planning and executing organic and paid social media campaigns, as well as growing the social community to support market awareness of States Title. You will be responsible for driving growth and adoption efforts as the solutions footprint capabilities increase. This role reports to the VP Marketing. 

Responsibilities

  • Develop and implement an overarching hybrid strategy to leverage paid and social strategies that cascades down into savvy tactics for each social media channel for each of the States Title brands.
  • Manage posting calendar, and ensure the effectiveness of social media / encourage best practices.
  • Establish a KPI dashboard for to track ROI on social media results and share reporting with analysis on a frequent regular basis.
  • Curate and manage the organic traffic for social media platforms on a daily basis (Facebook, Twitter, LinkedIn, Instagram.
  • Increase user engagement, and research / analyze data do adapt social media content.
  • Coordinate with the Marketing and Brand & External Comms teams to ensure brand consistency and create engaging video, copy, and photography assets.
  • Serve as the in-house subject matter expert on social media trends with a practical lens on how those trends can be best leveraged by states title.
  • Stay abreast of competitor’s developments and tactics as they relate to social media.
  • Influencer mapping, engagement and activation.

Outcomes of success

You will be measured by your ability to:

  • Successful delivery of on time and on budget projects/tasks pertaining to the campaign roadmap.
  • Ability to continually optimize content to exceed KPIs, such as engagement, PTAT scores, awareness, share of voice, sentiment.
  • Delivery to defined KPI’s, consisting of MQL’s, MQA’s and Engagement metrics.

Skills & Experience 

  • 3+ years of experience in hands-on managing and optimizing paid social campaigns for B2B products.
  • Proven success managing a wide range of social media campaigns and workflows simultaneously, efficiently, and on deadline.
  • Experience interacting with and growing a wide range of social media audiences with highly targeted, on-brand content, tone, and brand traits. 
  • Working knowledge of personas, audience segmentation, and social listening / social intelligence.
  • 2+ years of experience in social media management, with hands-on experience with Hootsuite, Facebook's Business Manager, and LinkedIn’s Marketing Solutions.
  • Experience launching community initiatives (e.g. building an online forum or launching an ambassador program).
  • Ability to write social captions across all current social media platforms.
  • Strong storytelling skills, and ability to work well under pressure (hit deadlines, and solve problems).
  • Demonstrable expertise tapping into influencer networks to amplify marketing campaigns and substantially increasing brand exposure.
  • Strong analysis, strategic thinking, creative thinking, team leadership, planning, organizing, problem-solving skills, and a passion for using data, insights and trends to understand customer behavior.
  • Marketing Innovation: Ability to identify and develop innovative ideas in order to create a proprietary advantage.
  • Ability to value collaboration with - and inclusion of - a diverse team of both technical and non-technical colleagues.
  • Comfortable working with a remote team. 

 

Bonus Skills & Experience

  • Omnichannel experience and proficiency in other digital channels
  • Experience in fintech, insuretech or real estate, 
  • Experience in either content management or communications
  • Knowledge of regulatory considerations  (e.g. RESPA or TILA) specific to title insurance 

Apply for this Job

* Required

  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at States Title are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.