WHO WE ARE

Squire is the world’s leading and fastest-growing software technology platform for barbershops, a hundred-billion-dollar global industry. We provide a one-stop solution that helps small business entrepreneurs run and grow their businesses.

Squire is also the premiere booking engine that connects people with great barbers nationwide. We make it easy to discover and book the best barbers wherever you are, in just a few taps.

With headquarters in New York and a presence in major cities in the United States, U.K. and Canada, Squire has quickly become a market leader in technology solutions for the barbershop industry.

Squire is currently a Series D company and has raised over $165M to date.

For more information, please visit getSquire.com or download the Squire app from the App or Play Store.

SUMMARY

SQUIRE is looking for an experienced Sr. Product Marketing Manager to be the first product marketing hire on our growing marketing team. This is an opportunity to shape the future of the product marketing function at SQUIRE. In this role you will work closely with the Chief Marketing Officer and other leadership to define our product marketing motion to help drive our go-to-market strategy.

The Sr. Product Marketing Manager will develop a deep understanding of the market, our target personas, and the competitive landscape to create positioning and messaging to differentiate SQUIRE, clearly communicate with our customers and prospects, and enable sales, customer success, and community teams.

POSITION REPORTS TO

Chief Marketing Officer

JOB DUTIES AND RESPONSIBILITIES

  • Help define positioning, value props, and differentiated messaging that demonstrates ongoing value of SQUIRE products to support our revenue goals.
  • Build out buyer personas and incorporate insights into our messaging to drive demand, retention, and expansion.
  • Work in collaboration with demand gen to take a data-driven approach to testing and iterating messaging in various channels to drive demand and ROI- including helping to define how we tell our product story on our website.
  • Help evolve pricing and packaging that increases revenue and customer lifetime value.
  • Create assets to support sales, customer success, and community marketing teams (e.g pitch decks, brochures, sales sheets, demo scripts, training on how to position new features, etc.).
  • Create a case study, customer reference, and reviews program working closely with our community, demand gen, and revenue teams.
  • Be the subject matter expert on our market, buyer personas, and competitive landscape in order to provide insights to the leadership team and educate community and revenue teams.
  • Have a deep understanding of our products, target market, and our customers to help inform our roadmap.
  • Own all product / feature launches for marketing; including helping to define success metrics for product adoption and revenue while working in collaboration with demand gen and creative teams to execute multi-channel launches that result in positive ROI.
  • Work in close collaboration with demand gen, community, and revenue teams to define campaigns to drive new and expansion revenue.
  • Partner with product and customer success teams to continually improve the customer experience with SQUIRE products. 

REQUIREMENTS AND QUALIFICATIONS

  • Experience and expertise bringing modern SaaS technology products to market, driving demand, retention, and expansion proven ability to connect features/benefits/value propositions
  • Be an amazing storyteller with the ability to translate complex ideas into narratives the team and our external audiences understand; you must be an organized thinker and communicator
  • Make data-driven decisions with a high-degree of storytelling capacity and EQ; you lean on data and metrics to measure outcomes but know that good storytelling that connects an audience with the right message is foundational to all effective marketing 
  • Ability to prioritize, execute, and drive results while moving quickly and maintaining flexibility
  • Demonstrate strong knowledge of marketing best practices and enthusiasm for emerging technology, trends, innovations, and competitors

Squire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Apply for this Job

* Required
  
Attach Dropbox Google Drive Paste
  
Attach Dropbox Google Drive Paste

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Squire’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.