About the course
This course is crafted for marketing professionals looking to boost their digital marketing skills by specializing in search marketing. The program is designed to give students a competitive advantage in the world of search marketing.
The Opportunity:
We’re launching our Professional Search Marketing Course in which participants will improve their Digital Marketing skills in Search Marketing with the help of a curated curriculum and 1-1 guidance from an expert mentor. Our mentor community - the biggest strength of our programs - comprises some of the best experts in the field.
The course is 100% online and part time, and was built in consultation with industry experts that have worked as Digital Marketers for Facebook, Google, and Warner Bros. Over 10 weeks, students will progress through the curriculum intended to build their skills. Students will build a stellar industry vocabulary, learn best-in-class tools and strategies, and tackle projects based on real-world search marketing work.
If you are as passionate about mentoring as you are about professional search marketing, and can give a few hours per week in return for an honorarium, we would love to hear from you.
Please reach out to us with any questions at mentorrecruiting@springboard.com
The Program:
- Completely online and self-paced
- Students become proficient in search marketing with the help of a curated online curriculum and project-based deliverables
- Students are working professionals from all over the world, dedicated to upskilling and adding to their search marketing skill set
- Students have a biweekly 30-minute check-in with their mentor to discuss questions, projects, and career advice!
- Students may communicate with mentors outside of calls on an as-needed basis to support learning and career objectives
Experience:
- 3+ years of experience in digital marketing, with a focus on SEO and/or Search Engine Marketing
- Are as passionate about explaining principles of marketing strategy as about digital and search marketing itself
- Expert or strongly proficient in the topics covered in our curriculum such as:
- Data Analytics
- Keyword research
- Competitor analysis
- On page optimization
- Tracking and reporting
- Digital Strategy
- SEM and SEO Marketing Strategies
- Email and Affiliate Marketing
- Must be highly skilled in using the following tools:
- Google Analytics 4
- An SEO tool like Ahrefs or SEMRush
- Google Search Console
- Screaming Frog
- Jira/Asana
- A CMS like Wordpress
- Have experience critiquing work, in particular giving meaningful feedback on digital marketing related work, and are able to think on your feet quickly
- Are empathetic, patient, have excellent communication skills, and can hold other accountable
- Are available for biweekly, 30-minute, 1:1 Zoom check-ins to help students set and achieve their learning goals, provide feedback, and help them move towards getting a job
- Able to spend up to an additional 30-minutes per call to review student submissions before the weekly call and prepare feedback to share with each student during the call
Benefits:
- Professional Search Marketing mentors are paid an honorarium between $14.03 - $25.50 per 30 minute call with students
- Membership in a rich community of expert mentors from companies like Apple, Microsoft, and Google
- Change the lives of students in our program
- Help revolutionize online education and inspire the next generation of marketing professionals!
- Work at your convenience: set your own working hours and workload
What does mentoring mean at Springboard?
Mentoring encompasses many levels of support at Springboard. We believe in giving a personalized approach to mentoring students. What this looks like is grading student deliverables on a weekly basis, offering detailed feedback, teaching/modeling concepts that are challenging for students, and/or giving them career pointers about the industry. Depending on your mentees you’ll lean on a teaching approach, being a motivator, advisor, or you may have high level conversions to guide them throughout the course. A mix of diverse students, skills, and abilities offers opportunities to renew your skills or take your skills to the next level. Mentors have said it’s a rewarding opportunity to grow professionally and make a lasting impact.
We are an equal opportunity employer and value diversity at our company. We welcome applications from all backgrounds, and do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
