About Sprig

Sprig has pioneered a new approach to user research that helps companies learn from their customers in real-time and deliver award-winning product experiences. Companies like Dropbox, Square, Opendoor, Loom and Shift all use Sprig to ensure user research happens early and often throughout the product development process, so they can build customer-centric products that deliver a sustainable competitive advantage.

Today, we're growing fast and ready for new team members who are passionate about surprising and delighting our own customers.

Sprig is based in San Francisco, CA with offices around the U.S. The company has raised $60M led by Andreessen Horowitz, Accel, and First Round Capital, and have recently been featured in articles by TechCrunch, Crunchbase, and Business Insider.

More about our mission, values, and why it's a great time to join us here.

Our Commitment to Diversity and Inclusion

We prioritize diversity within our team and value different perspectives, educational backgrounds, and life experiences. We encourage people from underrepresented backgrounds to apply.

About this Role

The media landscape has changed: Companies no longer need to rely on traditional media and PR to generate brand awareness and share their message with their audience. At Sprig, we’re building an in-house Content Team that will become a modern day media company. By creating a continual stream of educational and engaging content across our core brand channels, we will help our audience (Product Managers, Designers, and User Researchers) level up their careers and more easily build products their customers love. In the end, our content engine will help develop an engaged audience of brand advocates and ambassadors that will drive word of mouth for Sprig.

We are looking for a Head of Content to lead this charge and build the Content and Social Team at Sprig. This role is based in SF, DC, or Remote within CA, CO, DC/MD/VA, NY, WA.

Your Impact

  • Work with the Head of Marketing to establish the content strategy and tone of voice for Sprig’s content––including the topics we should cover, the content formats we should produce, and the distribution channels we should focus on.
  • Build and scale the team that supports the Sprig.com blog, social channels, podcast, content distribution via email, and events.
  • Manage all content from draft to publication to promotion, including brainstorming content ideas, writing headlines for blog posts, and drafting copy for social media channels. You’ll manage our content agency at first and write content yourself, but eventually build a team to support your vision.
  • Scale our influencer partnerships and leverage our influencer network to develop content for our brand channels.
  • Secure and support speaking engagements, AMAs, guest blog posts, and podcast appearances for our CEO and subject matter experts.
  • Grow and manage our social media presence, engaging with our followers regularly and ultimately build a team that will support and grow our company, CEO and SME’s accounts.
  • Work collaboratively with our demand generation team to develop and modify content for paid social, paid partnerships, SEO and other campaigns.
  • Measure the impact of Sprig's content and brand marketing efforts by analyzing its influence on acquisition and conversion.

Your Strengths

  • Leadership: You’re an experienced leader or excited by the potential of growing and supporting a team of writers, creatives, and social media pros.
  • Storytelling: You’re an exceptional storyteller. You love coming up with content ideas that will resonate with your audience and bringing those ideas to life.
  • Writing: Blog posts, emails, social media promotions––whatever it is you’re skilled in coming up with the right words to promote a message. You have exceptional proofreading, editing, and writing skills.
  • Cross-Functional: You’re able to work cross-functionally and maintain consistent communication across team and departments
  • Organizational: You have great project management, organizational, and planning skills.
  • Analytical: You enjoy tying the work that you do to results.

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