Overview:
Spotter, named one of TIME100's Most Influential Companies this year, empowers top YouTube creators to accelerate their business and unleash their full creative potential by giving them access to the capital, knowledge, and community they need to succeed at scale. As the top provider of creator-friendly growth capital, Spotter tailors our investments to meet the unique needs of each creator we partner with, giving them the freedom to create without compromise.
Creators are free to reinvest their funds however they choose, from hiring a team, to building their own production studios, and everything in between, all while maintaining total control over their catalogs, their channels, and their future earnings. In addition to funding, Spotter provides creators with in-depth data insights into the performance of their existing content, enabling them to leverage the full value of their library, as well as the value of future uploads and how they can improve performance in the future.
Featured in Forbes, Fast Company, Variety, Axios, and more, Spotter has already deployed over $850 million to YouTube creators to reinvest in themselves and accelerate their growth. Spotter has licensed content that consists of over 725,000 videos, which generate 88 billion monthly watch-time minutes. With our curated premium video catalog, we deliver a unique scaled media solution to Advertisers and Ad Agencies that is transparent, efficient, and 100% brand safe.
What You’ll Do
Spotter is seeking a Senior Manager, Content Strategy that will be responsible for planning and executing Creator partner focused digital marketing content. You will develop and lead the creation of content that supports our brand and product points of differentiation, and resonates with Creators, Brands, and emerging audiences. You will work cross-functionally with the Marketing, Creator, and Product teams to shape the brand’s communication across digital and social media platforms, with a clear storytelling vision, driving the creation of engaging content in partnership with Creators that achieves business objectives and channel needs. Your role will involve a combination of creative storytelling, understanding of brand content, and executional excellence, managing your workflows end-to-end.
Responsibilities
- Develop monthly global digital content calendar of Creator “hero” videos, product tutorials, and case studies based on an understanding of the brand voice and strategy, business priorities and channel needs.
- Identify and partner seamlessly with Spotter Creator partners on delivering premium videos to showcase their partnership with our brand and products. Work cross-functionally with Creator Experience team to manage relationships with partners while delivering brand defining content.
- Define and manage content creation and curation plans with Creator and Product teams to meet measurable goals.
- Create briefs for global digital content needs for new launches, core hero product support and brand storytelling with a vision and understanding of how they will need to be edited for each channel.
- Drive and track execution of centralized global video asset needs and channel-specific edits that ladder up to 360 toolkits. Implement and oversee ongoing video asset management systems and processes.
- Analyze and report on video content performance across channels in partnership with marketing leads for ongoing learning.
- Identify best practices, trends and content ideas to drive performance on key digital, organic and paid social channels. Be on the pulse of Creator channel trends, new platforms and the overall industry landscape.
Who You Are
- Bachelor’s Degree
- 5-7 years of direct, hands-on experience in Content Marketing and Content Creation with Creative Partners
- Proven track record in leading content strategy and execution in digital, organic and paid media channels, with in-depth knowledge on formats and best practices.
- Demonstrated experience in amplifying partner content to elevate a brand mission and voice through digital content.
- Hands-on experience managing the end-to-end creative brief to execution process within 360 campaigns for new product launches and always-on evergreen brand activity
- Background working with and in support of YouTube Creators a plus. Experience with consumer SaaS social media management also a plus.
- Please include content portfolio when applying
Why Spotter
- Medical & vision insurance covered up to 100%
- Dental insurance
- 401(k) matching
- Stock options
- Complimentary gym access
- Autonomy and upward mobility
- Diverse, equitable, and inclusive culture, where your voice matters.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles that will be performed in Culver City. Actual salaries will vary and may be above or below the range based on various factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. A reasonable estimate of the current pay range is: $100K-$500K salary per year. The range listed is just one component of Spotter’s total compensation package for employees. Other rewards may include an annual discretionary bonus and equity.
Spotter is an equal opportunity employer. Spotter does not discriminate in employment on the basis of race, religion, creed, color, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic characteristics or information, marital status, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, use of or request for family or medical leave, political affiliation, or any other status protected under applicable federal, state or local laws.
Equal access to programs, services and employment is available to all persons. Those applicants requiring reasonable accommodations as part of the application and/or interview process should notify a representative of the Human Resources Department.
