Spokeo is seeking a Product Manager – Marketing / Customer Acquisition to join us in Pasadena, CA. Spokeo builds innovative products that make your world more transparent. We help you know the people around you better so you can be more connected, more protected, and trust a little easier.

Spokeo reconnects friends, reunites families, uncovers catfishers, prevents fraud, stops criminals, and more. With over 12 billion records and 18 million monthly visitors, our team of only 200 tackles Facebook-sized challenges and pushes the limit of Amazon's cloud.

As our Product Manager – Marketing / Customer Acquisition, you will be responsible for liaising between the marketing and engineering teams and leading efforts to continually optimize our conversion funnel.  Your responsibilities will include competitive analysis of our competitors’ user acquisition experiences, working with the marketing team to develop and implement continual A/B testing of our marketing campaigns and conversion funnels, and writing specifications for our engineering teams to develop new pages and flows to assist with optimizing our funnel.  Success will be defined by growing our customer base through conversion rate optimization resulting in higher conversions, lower user acquisition costs and ultimately increasing our customers’ lifetime value and our margin per customer.

Your Responsibilities Will Include:

  • Research, identify, and evaluate our user flows and acquisition experiences vs. competition
  • Work closely with Marketing to design, manage, and analyze A/B tests of user acquisition experiences, including landing pages, search results pages, and payment pages as well as pricing and promotions
  • Create detailed specifications for design and engineering to develop the new acquisition flows including new pages and customer experiences and socialize ideas with relevant stakeholders
  • Collaborate closely with Marketing, Analytics, Product, Design and Engineering to prioritize projects, get things done and accomplish objectives
  • Gather and continually evaluate customer insights through surveys, behavioral data, and Customer Care interactions

Experience/Qualifications:

  • 5+ years of product management and/or relevant marketing experience
  • 2+ years of experience with e-commerce or digital subscription businesses
  • Bachelor's degree in Marketing, Product Management, Engineering, or other related fields
  • Analytical and number-driven
  • Expert in Excel spreadsheets
  • Marketing/sales-focused product sense
  • Proficient with CRO techniques and approaches
  • Skilled in competitor analysis, market research, and technical writing
  • Be a great writer and storyteller, effectively able to describe the vision and get buy-in
  • Excellent people skills to interact with colleagues, cross-functional teams, and other parties
  • Fanatical attention to details

We Provide:

  • Top Salary
  • Flexible Hours
  • Casual Dress Code
  • Stock Options
  • Free Lunch Catering Every Day
  • Gym Reimbursement
  • Medical, Dental, and Vision Benefits
  • Fully Stocked Fridge and Snacks
  • Ping Pong, Foosball, and Pool Table
Apply for this Job
* Required
File   X
File   X


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Spokeo are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.


Share this job: