Spokeo is seeking a Product Marketing Manager to join us in Pasadena, CA. Spokeo builds innovative products that make your world more transparent. We help you know the people around you better so you can be more connected, more protected, and trust a little easier.
Spokeo reconnects friends, reunites families, uncovers catfishers, prevents fraud, stops criminals, and more. With over 12 billion records and 18 million monthly visitors, our team of only 200 tackles Facebook-sized challenges and pushes the limit of Amazon's cloud.
As our Product Marketing Manager, you will be responsible for constant A/B testing, funnel optimization, marketing campaigns, user acquisition product experience, and other product marketing activities to maximize our revenue. You will improve our user acquisition funnel to lower our cost per acquisition while increasing the product’s lifetime value.
Your Responsibilities Will Include:
Research, identify, and evaluate our user flows and acquisition experiences vs. competition
Design, manage, and analyze constant A/B tests of user experiences, including but not limited to landing pages, search results page, and payment experiences
Design, manage, and analyze constant A/B tests for prices and promotions
Come up with the product positioning and messaging that differentiates our products in their respective markets
Come up with new ad campaigns and marketing assets, including but not limited to text ads, image ads, social ads, advertorials, content marketing, and video ads
Collaborate closely with the Product, Analytics, and Acquisition teams, grasping technical concepts and explaining ideas using beautifully simple terms
Gather and continually evaluate customer insights through surveys, behavioral data, and Customer Care interactions
5+ years of product marketing experience, preferably in Affiliate marketing
2+ years of experience with digital subscription businesses
Bachelor's degree in Marketing, Product Design, Engineering, or other related fields
Analytical and number-driven
Expert in Excel spreadsheets
Marketing/sales-focused product sense
Proficient with CRO techniques and approaches
Skilled in competitor analysis, market research, and technical writing
Be a great writer and storyteller, effectively able to describe the vision and get buy-in
Excellent people skills to interact with colleagues, cross-functional teams, and other parties