Spokeo arms consumers and businesses with knowledge to make confident decisions to connect, protect, and engage with others.
Spokeo is looking for a passionate data-driven Search Engine Marketing Manager to help push the limits of Paid Search platforms and their features to deliver impactful results across an array of digital channels. You will drive the SEM operations and execution, test new growth opportunities, and partner closely with Marketing, Analytics, Product, and Engineering to achieve aggressive goals. You should be an exceptional communicator, highly analytical, intellectually curious, and data-driven.
What you’ll do:
Develop Paid Search strategy, bid management, keyword generation/research, testing methodology, and roadmaps and then synthesize that strategy into compelling presentations
Leverage marketing insights, analytics and A/B testing to improve search funnel experience through messaging, landing pages, user experience and touchpoints
Manage marketing tags and pixels including overall tracking strategy, implementation and reporting
Build high performing audience solutions, list creation, segmentation, bidding tiers and expansions
Identify areas of improvement, communicate actionable insights and measure efficiency and effectiveness of different efforts by examining KPIs
Activate industry trends
Manage and test tracking, URLS, and tags
Own quantified KPIs across devices, products, and campaigns to increase profit and revenue and demonstrate growth with Search and Contextual ads
What we’re looking for:
5+ years of direct-response Search Engine Marketing with major SEM agencies and high-traffic consumer subscription model websites