Overview

Software is the heart of any enterprise, so product engineering teams need to deliver features that have a direct and measurable impact on the business.  Engineers want and need to deploy code quickly, but this can often lead to failures or other performance issues and, shockingly, 80% of new features have no or negative business impact. Split allows engineering and product teams to deliver and measure features that matter, faster.

Split’s platform expedites development and fuels experimentation. Feature flags free you to deploy when you want, roll out when ready, and dynamically adjust in production. Combining feature flags with ops data allows you to detect release issues, identify the feature, and kill it instantly if needed. The platform also integrates with product analytics data to measure impact through statistically rigorous A/B tests. Split sits at the intersection of software delivery and experimentation.  

We are currently looking for outstanding marketing talent to join our growing team in Redwood City, CA. This position will report to the Chief Marketing Officer.

 

As a Director of Demand Generation and Growth Marketing at Split, you will be responsible for leading all efforts to drive innovative and cost-effective new customer acquisition and growth at the core of all efforts. You will drive strategy and execution to plan and optimize demand generation campaigns and programs, marketing spend, assess channel and campaign performance, design and analyze marketing tests, and manage performance.  

 

As the key member of our marketing team, you must be a player-coach who has grown teams and built a framework for experimentation, but also revels in the opportunity to roll your sleeves up and and execute experiments yourself. This role is focused on building our demand generation team from the ground up and rapidly expanding our user base. You should be an SEO expert and be laser focused on data-driven results. You should also be comfortable writing high conversion copy on and creating landing pages, as well as digging deep into analytics.

 

Responsibilities

  • Work with leadership to establish growth strategies to support Split’s GTM and revenue goals.
  • Growth marketing by analyzing all aspects of Split’s’ conversion funnel and identify largest areas for optimization and implement strategies to capitalize on these opportunities.
  • Demand generation program definition and execution: database marketing, multi-touch campaign development, direct mail, lead nurturing, content syndication, lead conversion and overall lead-to-revenue pipeline performance management and acceleration.
  • Own our targeted outbound account-based marketing strategy and execution.
  • Hire and develop a team of world class campaign managers, digital & growth marketing leaders, and field marketing managers to support our international expansion.
  • Define and drive our developer-led marketing motion that engages developers from our ICP accounts to use our Free product with the ultimate goal of converting them to paid customers Drive the company’s SEO and growth efforts, optimizing conversions on our web and social properties, through growth marketing best practices.
  • Lead Split’s paid advertising initiative.
  • Manage day-to-day worldwide marketing operations and support for SDR/Inside Sales teams: provide visibility and management on all inbound and outbound leads by maintaining regular lead scoring, dashboard updates, trending and analytics.
  • Creation of targeted lists (as per target use cases, competitive installs, verticals, rapid response).
  • Select, negotiate contracts, and partner with agencies and vendors to support business needs.

 

Requirements

  • Must have B2B, enterprise software and SaaS/cloud marketing experience.
  • 5+ years experience in SEO, growth marketing, A/B testing, conversion rate optimization.
  • Proven track record of supporting successful demand generation programs with breadth of knowledge from marketing databases, segmentation, email execution, lead processes, reporting & analysis.
  • Successful track record in conducting integrated campaigns across a variety of channels, including social media, email, direct mail, and online.
  • Experience building and scaling world-class growth marketing teams.
  • Power user knowledge of Hubspot, Google Analytics, Salesforce.com, Demandbase, are necessary.
  • Experience with social media marketing is strongly desired.
  • You have a B.A., M.B.A. preferred, with 10-15 years of leadership experience in demand generation.
  • BA/BS in Marketing/Business, Economics; MBA preferred.

 

About Split

Software is the heart of any enterprise, so product & engineering teams need to deliver features that have a direct and measurable impact on the business. Engineers want and need to deploy code quickly, but this can often lead to failures or other performance issues and, shockingly, 80% of new features have no or negative business impact. Split allows engineering and product teams to deliver and measure features that matter, faster.

Split’s platform expedites development and fuels experimentation. Feature flags free you to deploy when you want, roll out when ready, and dynamically adjust in production. Combining feature flags with ops data allows you to detect release issues, identify the feature, and kill it instantly if needed. The platform also integrates with product analytics data to measure impact through statistically rigorous A/B tests. Split sits at the intersection of software delivery and experimentation. 

Company Highlights:

  • Well-funded: $60M raised through Series C from top-tier investors including Accel, Lightspeed, Comcast Ventures, with strategic investments from Atlassian, ServiceNow, and Microsoft M12
  • Ended 2020 with 2x growth, serving over 1 Trillion flags a month to over 1 Billion users, and tracking to over 25% ahead of plan
  • Team of 120+ and doubling in 2021
  • Headquartered in Redwood City, with offices in Boston and Argentina

 

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