Our office, Endodontic Associates of Michigan - Bloomfield Hills, is seeking a Dental Referral Marketing Specialist to join our busy specialty practice.
We are seeking a Marketing Specialist to join our team and assist in managing the company’s internal and industry events. The Marketing Specialist must be an organized multi tasker able to handle many diverse projects at once and meet tight deadlines. Daily responsibilities will consist of a variety of activities, with a primary focus on event planning and execution, including sharing content within social media. The ideal candidate will have prior experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media.
Your Responsibilities
You will ensure excellent patient service and mainly implement the right processes and practices across the organization. You should be ready to mentor your team members, find ways to increase quality of the patient experience and implement best practices across all levels by including the following:
- Develop a marketing communications plan including strategy, goals, tactics and budget
- Build relationships with existing and new patient referral sources to increase patient volumes
- Define and direct social media strategy and content to engage with both referring general dentist offices as well as patients
- Structure and execute referral marketing plan, including optimization and direct leadership of in-person visits to existing and potential referring dentist offices for all assigned locations
- Determine the most efficient and effective communications and drop-off “gifts” for various dental offices based on current and potential revenue being generated from each referring dentist
- Directly either purchase or create the drop-off items (e.g., gift baskets) for referring general dentist offices and order/coordinate other in-office appreciation events (e.g., catered lunches)
- Develop and execute all referral-related events such as lunches for doctors with referring general dentists, offsite appreciation events for general dentist offices with high volume of patient referrals (e.g., evening event)
- Develop local media relations strategy, seeking high-level placements in local print, broadcast and online media
- Manage local digital media assets, including locations website and social media accounts
- Coordinate all public relations activities as needed
- Monitor, analyze and communicate Marketing results on a monthly basis
- Develop and maintain a keen understanding of industry and local market trends affecting patient flow into assigned locations and identity recommended marketing changes in response to these business changes to ensure the required volume of patients to support the business needs
- Local travel up to 75%
As one of the essential members of the team, you will also help to facilitate/coordinate other responsibilities as assigned.
Your Background
You are a resourceful marketing specialist who loves building and developing relationships via multiple channels (in-person, digital, and print). You're excited by the prospect of a patient leaving your office in a healthier, stronger, and more comfortable / happier being, each and every day. You’re a kind, passionate and collaborative problem-solver who can proactively adjust to shifting priorities and values the chance to make an important impact.
You also have the following:
- 2+ years of face-to-face marketing
- BA/MA degree in Marketing, Advertising, Communications or a related discipline
- Proven track record designing and executing successful marketing campaigns at a local level
- Prior experience within the dental industry preferred; experience within specialty dentistry a plus
- Prior B2C and B2B marketing experience preferred
- Solid experience with social media including Facebook, LinkedIn, etc.
If this sounds like you, you will fit right in with the team!
Why You Should Join Our Team
A career with us is a chance to work with everyone involved in the future of Specialty dental care. Dental Assistants, Sterilization Technicians, Specialists, Office Managers, Patient Care Coordinators and many more all work together to improve the patient care experience and great clinical results.
We strive to build and maintain an environment where employees from all backgrounds are valued, respected, and have the opportunity to succeed. You will also find a culture of continuous learning and a commitment to supporting our team members in all aspects of their lives—at home, at work and everywhere in between.
Your Benefits & Perks
- BCBS High Deductible & PPO Medical insurance Options
- VSP Vision Coverage
- Principal PPO Dental Insurance
- Complimentary Life Insurance Policy
- Short-term & Long-Term Disability
- Pet Insurance Coverage
- 401(k)
- HSA / FSA Account Access
- Identity Theft Protection
- Legal Services Package
- Hospital/Accident/Critical Care Coverage
- Paid Time Off
- Diverse and Inclusive Work Environment
- Strong culture of honesty and teamwork
We believe in transparency through the talent acquisition process; we support our team members, past, future, and present, to make the best decision for themselves and their families. Starting off on the right foot with pay transparency is just one way that we are supporting this mission.
Specialty1 Partners is the direct employer of non-clinical employees only. For clinical employees, the applicable practice entity listed above in the job posting is the employer. Specialty1 Partners generates job postings and offer letters to assist with human resources and payroll support provided to the applicable practice. Clinical employees include dental assistants and staff assisting with actual direct treatment of patients. Non-clinical employees include the office manager, front desk staff, marketing staff, and any other staff providing administrative duties.
Specialty1 Partners and its affiliates are equal-opportunity employers that recognize the value of a diverse workforce. All suitably qualified applicants will receive consideration for employment based on objective criteria and without regard to the following (which is a non-exhaustive list): race, color, age, religion, gender, national origin, disability, sexual orientation, gender identity, protected veteran status, or other characteristics in accordance with the relevant governing laws. Specialty1 Partners' Privacy Policy and CCPA statement are available for view and download at https://www.specialty1partners.com/privacy-policy/
Specialty1 Partners and all its affiliates participate in the federal government’s E-Verify program. Specialty1 further participates in the E-Verify Program on behalf of the clinical practice entities which are supported by Specialty1. E-Verify is used to confirm the employment authorization of all newly hired employees through an electronic database maintained by the Social Security Administration and Department of Homeland Security. The E-Verify process is completed in conjunction with a new hire’s completion of Form I-9, Employment Eligibility Verification upon commencement of employment. E-Verify is not used as a tool to pre-screen candidates. For up-to-date information on E-Verify, go to www.e-verify.gov and click on the Employees Link to learn more.
