Brand Developer

Bike nut with a Specialized obsession


Does the idea of increasing retail education, brand awareness and rider engagement get you pumped up? Would people consider you a creative builder of brands? Are you stoked about the opportunity to help retailers connect riders with our brand in an authentic way? Do you enjoy the challenge of creating innovative and tailored product strategies? If you were able to answer “yes” to these questions, we want to talk to you!


  • Activate rider facing programs and events in your region that drive riders to retail and eventually create regional specific events when the opportunities arise.
  • Work with multiple Market Developers (Sales Reps) to drive towards their markets goals.
  • Work with our retailers to deliver tech presentations to continue to improve our ability to serve the riders at retail.
  • Work with local cycling clubs/teams and individuals that represent the Specialized Way in the community to make sure our evangelists are prepared to.
  • Coordinate logistics with SBCU as a local asset on the ground for Field SBCU events.
  • Report on the results of your efforts through dollars influenced, retailers educated and unique riders engaged.
  • Maintain the assets that you are provided with: Demo Fleet, Truck and Trailer.


  • Positive, opportunity-seeking mindset - you see every challenge as an opportunity and find the silver-lining
  • Charismatic and authentic presentation abilities – a natural communicator, both written and oral
  • Ability to understand the consumer and drive initiatives based on observed trends
  • Excellent organization and time management skills; able to balance and prioritize multiple projects simultaneously with little direction
  • Demonstrated leadership capability, including ability to motivate, lead, negotiate and influence, especially when collaborating with cross-functional teams
  • Excellent Mechanical Abilities. Building/tuning bikes, Hydraulic-Brakes, Suspension, Wheel-Truing etc.
  • Willingness to work in the field, including evening and weekend events

 Preferred Qualifications:

  • 1-3 years of experience marketing at a grassroots level or equivalent educational experience
  • Experience in bicycle retail is a plus
  • Fluency in Microsoft Office programs

 About Specialized:

First and foremost, we are riders. We share the core belief that bikes help make the world a better place. From product development and operations, to finance and marketing - every role at Specialized contributes to a culture of sustainable, global growth and innovation. Around the world, we work to recruit candidates who are passionate and curious with the belief that everyone has the potential to be a leader.

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Specialized collects your personal data for the purposes of managing Specialized’s recruitment related activities as well as for organizational planning purposes globally. Consequently, Specialized may use your personal data in relation to the evaluation and selection of applicants including for example setting up and conducting interviews and tests, evaluating and assessing the results thereto and as is otherwise needed in the recruitment processes including the final recruitment.

Specialized does not disclose your personal data to unauthorized third parties. However, as a global corporation consisting of multiple affiliated companies in various countries, Specialized has international sites and Specialized uses resources located throughout the world. Specialized may from time to time also use third parties to act on Specialized’s behalf. You agree to the fact that to the extent necessary your personal data may be transferred and/or disclosed to any company within Specialized group of companies as well as to third parties acting on Specialized’s behalf, including also transfers to servers and databases outside the country where you provided Specialized with your personal data. Such transfers may include for example transfers and/or disclosures outside the European Economic Area and in the United States of America.

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