The Asia Digital Commerce Director is responsible for managing, leading, & delivering against full financial P&L for the Asia region Ecommerce business, along with ensure local technical development is executed in line with the global team.



  • Identify key growth strategies for Ecommerce in Asia and create business plans that result in establishment of a long-term interactive relationship between Specialized and the rider.
  • Manage the execution of global strategies, while leveraging market, industry knowledge, and metrics to influence market-specific changes, adjustments, or recommendations.
  • Partner cross-functionally with Specialized market leaders in Asia to capitalize on opportunities and develop and implement initiatives that will drive sustainable brand and commercial growth.
  • Maintain a proactive approach to strategy execution and consistently communicate vertically and cross-functionally to ensure alignment of internal priorities and resources are allocated appropriately to achieve desired results.
  • Prepare sales forecasts, budgets, quotas, and other projections as required. Analyze sales records and trends in relation to objective and competitive activities.
  • Manages the implementation of brand initiatives, programs, and procedures to promote key messages and achieve a competitive advantage in the marketplace.
  • Ensuring own department, as well as cross-functional departments, are aware of Ecommerce strategic objectives.
  • Identifies, plans, and executes areas for improvement to ensure riders understand and receive the full brand experience online.
  • Set the direction for business & department processes and practices to ensure that programs are aligned with business objectives.
  • Lead the interaction & communication with the leadership teams of Asia to input, brief & execution of all local capability enhancements across all functions including com/mobile/UX that are needed for building a sustainable .com strategy in Asia
  • Lead and inspire a cross-functional team to achieve their business goals through setting clear and measurable objectives, developing their functional and relationship skills, and owning career progression planning for the team.



  • 7+ years of hands-on experience in digital commerce, outdoor and/or consumer products industries with key experience in Retail, Multichannel, Digital
  • Extensive knowledge of the Ecommerce industry, including web/internet sales, marketing techniques, order fulfilment strategies, market research and analysis practices, and media marketing and communications capabilities.
  • Comfortable with the rapid evolution of technology and excited to continue to develop and enhance your knowledge, skills, and experience
  • Strong interpersonal and communications skills
  • Must demonstrate strategic discernment and ability to navigate strategic challenges
  • Ability to think creatively and analyze data while facing ambiguity and uncertainty
  • High level of energy, passion and enthusiasm for outdoor lifestyle in general and cycling in particular
  • Enthusiastic, highly motivated self-starter with a strong work ethic and an intense focus on achieving results
  • Strong organizational skills and team player
  • Ability to champion needs cross functionally and influence where necessary across various levels of an organization
  • University degree in Marketing or equivalent field
  • English resume is required



About Specialized:

First and foremost, we are riders. We share the core belief that bikes help make the world a better place. From product development and operations, to finance and marketing - every role at Specialized contributes to a culture of sustainable, global growth and innovation. Around the world, we work to recruit candidates who are passionate and curious with the belief that everyone has the potential to be a leader.


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