Innovation has guided our every decision since 1974. As more riders of all ages get on the roads, trails, and streets than ever before, we’re here to do the best work of our lives to push the greatest human powered machine into the future each and every day. We’re a team of barrier-breakers, disrupters, and problem solvers. We’re committed to building a diverse and inclusive workforce where every teammate can succeed as we inspire riders everywhere. Reach out – we’re here to help you build your career at Specialized.


Owned retail stores are an important pillar in the rider-centric Specialized eco system. The Owned Retail Manager is responsible for the operational business of all Specialized owned retail locations. This includes direct leadership of all store managers and their teams, full responsibility for the P&L of the channel as well as all financial and non-financial performance KPIs.

The owned retail manager will ensure that all owned store operate at the highest performance standards. Store performance will be tracked and evolved through a set of relevant KPIs. Ongoing performance monitoring and -management is a given. Besides ensuring that all owned stores perform at the highest level, the owned retail manager will foster  effective communication across locations and across Specialized functions to enable quick knowledge transfer, joint learning and instant market feedback. Specialized owned retail location will be the epitome of rider engagement and brand activation. Agile project management and a culture of launch – learn – scale is essential.

The owned retail manager will lead a team of 100+ people remotely, however, frequent on site visits and hands-on collaboration are key. The role will contribute significantly to the Germanic Markets overall strategy development and budgeting process and report directly to the Head of Sales (Germanic Markets)

Key responsibilities:

  • Full responsibility for owned retail channel incl. P&L
  • Disciplinary leadership for all owned store managers, indirect leadership for entire owned retail team
  • Full responsibility for all financial and non-financial channel KPIs
  • Develop and implement channel strategy
  • Ongoing tracking of channel and store performance
  • Identification of market opportunities and challenges incl. corrective actions
  • Leadership and people development of entire owned retail team
  • ‚Lead by Example‘! Empower the team and ensure Specialized values are demonstrated at all times
  • Monitor market, competitor and consumer trends. Ensure quick and effective knowledge transfer
  • Foster effective work relations and communication with all relevant Specialized functions
  • Additional tasks and projects as per Market Management requirements
  • Location: our Head Office is in Holzkirchen, Bavaria, however our dynamic approach to work means you may spend up to 2 days a week working from home and enjoy 30 vacation days to provide a great work life balance.


  • Proven track record in premium retail with a minimum of 5 years experience
  • Commercial degree in Marketing or other commercial field is a bonus
  • Strong leadership personality
  • Passion for cycling
  • High stress resistance and can-do attitude
  • Natural motivator and team player
  • Strong analytical skills
  • Skilled and experienced in all relevant MS office applications and inventory management tools
  • Willingness to travel and work in all owned retail locations as well as Specialized HQ temporarily
  • Excellent spoken and written English and native fluency in German are mandatory

Core Competencies:

  • Natural authority
  • People Management
  • Retail Execution at highest level
  • Results driven and KPI focused
  • Project Management skills
  • Ability to translate strategies and plans into impactful actions at retail
  • Ability to manage remote teams under high pressure


About Specialized

First and foremost, we are riders. We share the core belief that bikes help make the world a better place. From product development and operations, to finance and marketing - every role at Specialized contributes to a culture of sustainable, global growth and innovation. Around the world, we work to recruit candidates who are passionate and curious with the belief that everyone has the potential to be a leader.



Für diese Stelle bewerben

* Erforderlich

resume chosen  
(File types: pdf, doc, docx, txt, rtf)
cover_letter chosen  
(File types: pdf, doc, docx, txt, rtf)