Are you ready to combine your passion for an active lifestyle with a meaningful and multifaceted career in the cycling industry? At Specialized, our teammates are encouraged to explore roles in a variety of functions throughout their careers. We value curiosity, a desire to try new things, and an eagerness to learn about all aspects of the business. No matter where you begin with the company, you get to decide where you want to go whether it’s marketing, finance, product development, sales, or an international assignment. Join us in making the world a better place through the power of bicycles and build your dream career at the same time!

The Senior Manager Digital Marketing is responsible for the big picture Digital Marketing priorities and strategy for Digital Commerce. A high level of understanding of both data and strategy and the company’s business is required. A transformational leader who is responsible for building, leading, managing, and optimizing our traffic and acquisition for all Specialized owned commerce platforms.

HOW YOU’LL MAKE A DIFFERENCE

  • Responsible for digital marketing strategies, including retargeting ads, PPC, affiliate, and other areas – be an internal thought leader that is easy to approach, and brings others into the solution
  • Own the strategy, budget and execution of digital efforts to increase growth and profitability of Specialized.com
  • Manage PPC and other digital marketing spend, with a focus on performance metrics and ROI
  • Translate digital metrics and trends into actionable activities, with the ability to present and evangelize information to all levels within the organization
  • Research, recommend, and implement the best digital marketing tools and activities to maximize spend, customer acquisition, and business growth
  • Partner with individuals within brand, sales and technology, to ensure cohesive delivery and execution of digital marketing strategies
  • Player-Coach for digital teams in other markets, acting as the global performance marketing leader
  • Maintain continuous knowledge and status on all campaigns, identifying and quickly resolving obstacles, take real time decisions on reallocation of spend as needed.
  • Innovate within existing channels and develop incubation strategy for emerging platforms.
  • Work cross-functionally with Global Category, Digital Experience, Digital Analytics, & Global Brand Marketing teams to create synergies and explore and exploit opportunities to drive additional traffic and hit acquisition targets
  • Liaison with Global Category teams on marketing to ensure effective and efficient media spending – and to avoid overlap or competition between entities
  • Responsible for top and bottom-line growth of our customer data acquisition efforts ensuring we meet acquisition targets
  • Recruit, build, manage, motivate, and educate a team of digital marketing experts
  • Oversee agency relationships. This will include managing billing, input on priorities, and overseeing regular reporting to gauge success
  • Work with Digital Analytics team to drive testing, reporting, optimization, and analysis on channel performance to identify key levers and opportunities for improvements

WHAT YOU NEED TO WIN

  • 5+ years of hands-on experience in digital marketing, specifically in paid search, affiliate, and display platforms (granular optimization and execution experience necessary)
  • Demonstrable skills and knowledge of affiliate ads, Adwords, retargeting, with the ability to hit the ground running on day 1
  • Extensive Google Analytics experience required
  • Comfortable with the rapid evolution of technology and excited to continue to develop and enhance your knowledge, skills, and experience
  • Strong interpersonal and communications skills
  • Ability to think creatively and analyze data while facing ambiguity and uncertainty
  • High level of energy, passion and enthusiasm for outdoor lifestyle in general and cycling in particular
  • Enthusiastic, highly motivated self-starter with a strong work ethic and an intense focus on achieving results
  • Strong organizational skills and team player
  • Experience in Google Ads, Facebook Ads, Affiliate Platforms, Klaviyo, A/B Testing Platforms, Google Analytics
  • University degree in Marketing or equivalent field

TELL ME MORE

  • Based in Morgan Hill, CA or Remote, USA
  • Health benefits, 401K, plus additional perks including a competitive employee discount. For additional information on benefits and perks, please visit benefits.specialized.com 
  • Dog friendly offices

#LI-Remote


We want to increase representation of all races, genders, and body types in the cycling industry and are committed to building a diverse and inclusive workforce where all people thrive. We encourage everyone – especially those from marginalized groups – to apply to our job postings and help us earn the position as the rider’s brand of choice. We are always looking for creative, innovative, and passionate people who are eager to contribute to our mission of pedaling the planet forward. Regardless of your qualifications, if you are ready to make a difference, please apply and let us know how you can make an impact at Specialized!

See what we are up to on LinkedInInstagram, and most importantly, our #DogsofSpecialized.

 

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