Are you ready to combine your passion for an active lifestyle with a meaningful and multifaceted career in the cycling industry? At Specialized, our teammates are encouraged to explore roles in a variety of functions throughout their careers. We value curiosity, a desire to try new things, and an eagerness to learn about all aspects of the business. No matter where you begin with the company, you get to decide where you want to go whether it’s marketing, finance, product development, sales, or an international assignment. Join us in making the world a better place through the power of bicycles and build your dream career at the same time!


The SEO Marketing Specialist will be responsible for developing and implementing SEO marketing initiatives on in the US to attain the channel’s growth goals. With a deep knowledge of our website, products, and riders, the initiatives you implement will not only improve search engine visibility for Specialized but also improve rider experience with the brand, delivering them to first class landing pages that best serve their needs.


You’ll own the creation and execution of the ecommerce SEO strategy with guidance and support from the US Ecommerce Marketing Manager. The individual for this role should be proficient in B2C ecommerce SEO tactics with experience in implementing initiatives and measuring impact. The ideal candidate will be able to self-manage to drive projects forward, communicate ideas and performance clearly with non-SEO partners, and a continuous learner of the trends in both the cycling and SEO industries.

How you’ll make a difference

  • Establish benchmarks and develop a measurement strategy to determine overall SEO performance and the success of implemented SEO initiatives over time.
  • Conduct site audits to monitor technical health of the website and work with relevant partners to address any needed changes and improvements.
  • Perform keyword research and competitor analysis to uncover areas of improvement, emerging trends, and untapped opportunities.
  • Research on-site search behavior to discover customer trends and opportunities to improve site navigation.
  • Lead the continual management of any owned SEO tools and Google Search Console, being the go-to specialist for anything and everything SEO.
  • Be a driving force of our ecommerce content strategy by collaborating with Marketing, Merchandising, and Web teams to implement SEO best practices for new webpages, site taxonomy, product launches, homepage updates, and promotions.
  • Support Local and International SEO initiatives as needed, assisting with local store opportunities and search information accuracy for US retail locations.
  • Develop reports on SEO performance on a recurring basis providing analysis and key insights to broader eCommerce team and relevant partners.
  • Stay up to date with the latest industry trends, new technologies, and meaningful changes to keep Specialized on the forefront of SEO.

What you need to win

  • Bachelor’s degree in Marketing, Business, Advertising, or equivalent.
  • 3+ years of hands-on experience in SEO marketing for a B2C eCommerce brand, ideally selling physical products and used to managing multiple product categories, new product launches, and key seasonal moments.
  • Track record for concepting, implementing, and measuring successful SEO marketing strategies.
  • Strong understanding and ability to use Google Analytics.
  • Experience working with an enterprise level SEO platform strongly preferred.
  • Ability to analyze data, think creatively and exhibit curiosity to keep on learning new technologies and practices.
  • Excellent interpersonal communications skills.
  • High level of passion and enthusiasm for outdoor lifestyle in general and cycling in particular!


We want to increase representation of all races, genders, and body types in the cycling industry and are committed to building a diverse and inclusive workforce where all people thrive. We encourage everyone – especially those from marginalized groups – to apply to our job postings and help us earn the position as the rider’s brand of choice. We are always looking for creative, innovative, and passionate people who are eager to contribute to our mission of pedaling the planet forward. Regardless of your qualifications, if you are ready to make a difference, please apply and let us know how you can make an impact at Specialized!

See what we are up to on LinkedIn, Instagram, and most importantly, our #DogsofSpecialized.


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