sparks & honey

437 Madison Ave 3rd Floor

New York, New York 10022



sparks & honey SCOUT


What is a sparks & honey Scout?

The s&h Scout Network is an exclusive, global group of cultural observers and influencers who gather and analyze local cultural signals. Their inputs provide strategic and creative guides for global brands. The Scout Network has Scouts in over 25 countries globally, and we’re always adding more.


We eat, breathe and sleep with culture at sparks & honey. At the heart of the Cultural Intelligence System, Q™, is the sparks & honey Cultural Database, containing all the Scout signals, data from our multi-disciplinary teams based in New York, and Los Angeles, and our Human Network that surrounds our agency. This system provides us with a direct real-time pipeline to the edge of culture where change happens.


What is the role of a Scout? As a Scout you work as a freelance cultural observer, and are retained by sparks & honey, for work on periodic custom projects with our clients. Scouts use their networks and skills to explore and collect intelligence in their areas or topics of interest. It is through this process that we answer the challenges presented to us by clients about consumer behaviors and explain cultural phenomenon. The information you provide can be used to create global insights for our Daily Culture Briefings and in our global client work.


Is "Curiosity" your middle name?

Are you excited by the unusual and the fringe?

Do you live with an open mind, exhilarated by new ideas and the joy of learning?


Then, we'd like you to join our Human Network as a Scout.

We will

  • help you"see" the world through many lenses.
  • train you to read and interpret emerging trends.
  • connect you to our power network of game-changers and innovators.

You will

  • work with the smartest people on earth.
  • build skills to remain ahead and relevant in a world of accelerating change.
  • have fun.


Great scouts are natural cultural observers.

They have an academic approach to gathering, analyzing and understanding culture. They might be journalists, designers, scientists, vloggers, musicians, bloggers, chefs, brewers, artists or makers.

Non-English speakers welcome.

Able to self manage time and work against deadlines.


Our Human Network is an integral part of our intelligence system. We don’t rely solely on data, machine learning and algorithms; we combine human and machine


We are an equal opportunity employer, and invite job applications from all qualified and eligible individuals irrespective of race, age, gender, marital status, disability or sexual orientation.


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