Marketing Coordinator, sparks & honey

 

About sparks & honey

sparks & honey is a technology-led cultural consultancy that helps global organizations understand and take advantage of accelerating change. Leveraging a unique suite of proprietary tools, algorithms and a global network of human scouts, including its “brain trust” of distinguished Board members, sparks & honey identifies emerging cultural trends and industry shifts, helping organizations stay ahead of the curve in a disruption-prone world. Recognized by Deloitte Insights for its industry defining business practices – the company was the focus of a case study in March 2018 - sparks & honey is a part of the DAS Group of Companies.

 

Marketing Coordinator Role

The Marketing Coordinator role will be responsible for supporting all sparks & honey’s marketing efforts, including strategic planning, implementation, and measurement. The Marketing Coordinator role is full time, based in NYC, and will report to the Head of Business Development/Marketing and work closely with editorial and design leads.

 

Responsibilities Include:

  • Support development of sparks & honey marketing and editorial calendars.
  • Concept and create content monthly social calendar including LinkedIn, Instagram, Facebook, Twitter as well as provide reporting and insights for optimization.
  • Manage production of weekly B:C newsletter.
  • Oversee the creation and delivery of social creative assets and copy as needed in conjunction with editorial and design team.
  • Access web reporting systems to monitor traffic and report on site/social data.
  • Monitor community feedback and alert team of opportunities to tap into emerging social conversations, etc.

 

Requirements  Include:

  • 1-2+ years of relevant experience in marketing role (eg social or direct marketing, promotion or publishing).
  • Strong writing and storytelling skills with sharp attention to detail.
  • Self reliant with strong time management skills and ability to manage tasks independently.
  • Exceptional knowledge and ability to use Keynote/PPT, Excel, Google Docs, Photoshop, Squarespace, Eventbrite, Mailchimp, Google Analytics.
  • Proven successful marketing/social track record.
  • Resilient with an ability to pivot and adapt to changing business environment; always willing to test new ways of working and problem solving.
  • Stays up-to-date on the best ways to use all media channels and loves social.
  • Bachelor's Degree from a 4 year college or university preferred--in journalism, social marketing, marketing, etc.
  • A lover of culture and passion to understand trends and apply those to marketing efforts….with lots of creativity!

 

 

 

 

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