About the Job

As the Sovrn Product Marketing Manager for //Commerce, you will create and execute breakthrough integrated marketing campaigns and communications programs that will directly drive our revenue growth. You’ll be in charge of planning, implementing, and managing full-funnel creative campaigns that engage targeted users throughout their buyer journey and convert them into new Sovrn customers or help them better understand how Sovrn can continue to help solve business problems through upsell and cross sell. You’ll help define (and even write) copy, content, digital advertising, landing pages, email strategies, and digital experiences working with our in-house designers, developers, product, sales, content strategists, and marketing automation. You’ll also collaborate on overall web marketing, digital analytics, and more.

About the Team

As a member of the Marketing team, you will be on a small but growing team responsible for managing and growing Sovrn’s marketing presence. We love to collaborate, be hands on, but also think of what is possible. Since we live on the emerging edge of what’s possible, our team is made up of people who love to learn.

What you’ll be doing:

  • Work collaboratively with //Commerce sales and product teams to determine quarterly marketing goals and build marketing plans
  • Own plan creation, budget management and execution for key segments of the overall //Commerce marketing strategy 
  • Create and maintain a project schedule, which defines activities, dependencies, duration, and performance measurement requirements
  • Work with a multi-disciplinary team including digital design, email, content, and events marketing to build and test best-in-class marketing programs. 
  • Quickly identify solutions and create contingency plans as issues arise to deliver high-quality work in a fast-paced environment 
  • Maintain campaign performance reporting, highlighting successes, failures, trends, and opportunities.
  • Work with the creative team to make sure all performance marketing creative assets are built effectively as well as gather learnings to improve them

About You

You learn like it's your job - because it is. You ask questions, and you don't settle if unsatisfying answers. When you come across a problem, you devise a solution, and then you start working on a back-up solution that anticipates future problems. You are Obsessed with growth and building things while not being afraid to get your hands dirty. And you are a natural hustler with a contagious "can-do" attitude. You're comfortable collaborating with - and seeking out - everyone from graphic designers to data engineers, because you know that there's insight to be found everywhere. Above all, you're not afraid to take responsibility for guiding your projects form start to finish.  

This successful candidate will have:

  • BS/BA in Marketing or equivalent work experience
  • Experience in field or corporate marketing in high-tech company
  • Experience in campaign management and ROI reporting 
  • Strong understanding of current digital marketing concepts, strategy and best practices 
  • Experience managing and deploying organic and paid media, SEO, in-person/virtual events, email marketing campaigns and webinars
  • Manage different marketing channels from beginning to end (strategy, planning, execution, budgeting, analysis and optimization). Some of the channels would be affiliate, direct mail, partnerships, insert media, podcasting, OTT and more
  • The ability to be highly proactive and independent, as well as the initiative to improve existing programs and processes
  • The desire to collaborate with cross-functional teams, and the ability to work with anyone in any department
  • Exceptional project management and organization skills, with a keen eye for detail
  • Superb verbal and written communication skills
  • A high degree of comfort interpreting results and communicating insights effectively
  • A strong sense of ownership and entrepreneurial spirit

Bonus Points:

  • Google Suite, Google Analytics, Hubspot, Salesforce, WordPress, Jira
  • Base level understanding of the advertising tech industry

This position reports to: VP, Marketing

Location: Boulder, Colorado

We understand that no candidate is perfectly qualified for any job. Experience comes in different forms; many skills are transferable; and passion goes a long way. Even more important than your resume is a clear demonstration of accountability impact, and the ability to thrive in a fluid and collaborative environment. We expect you to learn new things in this role, and we encourage you to apply if your experience is close to what we're looking for.

About Sovrn

Publishers create the content the world depends on for education, entertainment, and commerce. Sovrn provides products and services to tens of thousands of online publishers to help them grow, operate their business, understand their readership, and manage consumer data. Sovrn is headquartered in Boulder, Colorado with offices in San Francisco, New York, and London. 

With 10,000 customers deploying one or more products across 30,000 websites, Sovrn reaches 200M consumers across more than 3.5B pageviews everyday. Sovrn has been a leader in online publisher technology since its founding, and has been recognized by IAB, JICWEBS, and TAG for its role in combating advertising fraud and promoting pro-transparency initiatives. Sovrn is dedicated to helping content creators do more of what they love, and less of what they don’t.

Sovrn Core Values: Candid, Customer Empathy, Learning, Scrappy, Second Order Thinking

Compensation and Benefits

In accordance with the Colorado Equal Pay for Equal Work Act, the approximate compensation range for this role in Boulder, Colorado is $85,000 to $110,000, including base salary and any related bonuses or commissions. Final compensation for this role will be determined by various factors such as a candidates relevant work experience, skills, certifications and geographic location.

Sovrn offers a full slate of benefits from competitive salaries, stock options, medical, dental and vision coverage, short and long term disability, life insurance,11 paid holidays, flexible vacation, commuter benefits, a 401(k) plan and match, and a paid parental leave program.

Equal Opportunity Employer 

Sovrn is proud to be an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants regardless of race, color, religion, gender, gender identity, age, national origin, disability, parental or pregnancy status, marriage and civil partnership, sexual orientation, veteran status, or any other characteristic protected by law. Reasonable accommodations will be made to meet the requirements of the Americans with Disabilities Act and will be provided as requested by candidates taking part in all aspects of the selection process. 

Recruitment Agencies

Sovrn does not accept agency resumes. Please do not forward resumes to our jobs alias or Sovrn employees. Sovrn is not responsible for any fees related to unsolicited resumes.

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