About the Job

As a Growth Marketing Manager, you’ll sit at the intersection of marketing, sales, and business operations, and you’ll play a critical role in revamping the way we communicate with both publishers and advertisers. Your responsibilities will include driving the strategy, development, enhancement, and execution of lifecycle marketing programs and campaigns. You’ll be a thought partner and trusted stakeholder to functional leads and business partners across Product, Sales, and Finance to set and exceed aggressive growth targets. Ideally, you have a combination of marketing automation experience, product management, and project management skills. 

What you’ll be doing: 

  • Applying your expertise in quantitative analysis, data mining, and data presentation to see beyond the numbers and understand how our users interact with our //Advertising, //Commerce and //Data products
  • Identifying growth opportunities and executing on projects to drive growth and engagement
  • Partnering interdepartmentally with Product Marketing Managers to develop campaigns to drive new leads into the funnel, upsell customers and support retention
  • Partnering with cross-functional leadership and teams (particularly Sales) to ensure marketing goals are met
  • Driving the alignment between Sales and Marketing. You’ll guide initiatives and processes that support lead management, improved lead quality, enhanced data quality, and data reporting
  • Managing all marketing operations, using tech such as Hubspt, SFDC, Drift, and others
  • Getting into the weeds with initiatives focused on: attribution, lead scoring, nurture flow, lead velocity, campaign tracking, database health, targeting and segmentation plans, and alignment with sales operations
  • Monitoring, analyzing, and reporting on how marketing contributes to pipelines, program ROI, customer acquisition and expansion, and contact lifecycle
  • Working to create and define metrics and dashboards that measure the performance of the Marketing and Sales teams
  • Driving our marketing database strategy by analyzing gaps in our data, guiding contact acquisition strategy, developing and enforcing practices that ensure data quality, and measuring database health
  • Driving the pipeline planning, budgeting, forecasting, and ROI processes
  • Managing the AdWords, SEO and paid advertising campaigns

About You

You learn like it’s your job—because it is. You ask questions, and you don’t settle for unsatisfying answers. When you come across a problem, you devise a solution, and then you start working on a back-up solution that anticipates future problems. You’re comfortable collaborating with—and seeking out—everyone from graphic designers to data engineers, because you know that there’s insight to be found everywhere. Above all, you’re not afraid to take responsibility for guiding your projects from start to finish. 

A successful candidate will have:

  • 5+ years of experience in email automation and demand generation
  • A deep understanding of CRM strategy and management, with strong interest in how it works under the hood (e.g. tracking, marketing tech stack, tooling)
  • A broad background in growth and automation, including across email automation and SEO and SEM strategy
  • A firm grasp of—and healthy respect for—user engagement  
  • A results-driven marketing background with proven quantitative and analytical skills
  • High-level Excel skills (including, but not limited to, functions, pivots, etc.)
  • The ability to be highly proactive and independent, as well as the initiative to improve existing programs and processes
  • The desire to collaborate with cross-functional teams, and the ability to work with anyone in any department
  • Exceptional project management and organization skills, with a keen eye for detail
  • Superb verbal and written communication skills
  • A high degree of comfort interpreting results and communicating insights effectively
  • A strong sense of ownership and entrepreneurial spirit

Nice to Have:

  • Understanding of programmatic advertising
  • Experience with Hubspot, SFDC, Google Analytics, Wordpress, Google Suite, AdWords, Unbounce, Hootsuite.

This position reports to: VP, Marketing

Location: Boulder

We understand that no candidate is perfectly qualified for any job. Experience comes in different forms; many skills are transferable; and passion goes a long way. Even more important than your resume is a clear demonstration of accountability impact, and the ability to thrive in a fluid and collaborative environment. We expect you to learn new things in this role, and we encourage you to apply if your experience is close to what we're looking for.

About Sovrn

Publishers create the content the world depends on for education, entertainment, and commerce. Sovrn provides products and services to tens of thousands of online publishers to help them grow, operate their business, understand their readership, and manage consumer data. Sovrn is headquartered in Boulder, Colorado with offices in San Francisco, New York, and London. 

With 10,000 customers deploying one or more products across 30,000 websites, Sovrn reaches 200M consumers across more than 3.5B pageviews everyday. Sovrn has been a leader in online publisher technology since its founding, and has been recognized by IAB, JICWEBS, and TAG for its role in combating advertising fraud and promoting pro-transparency initiatives. Sovrn is dedicated to helping content creators do more of what they love, and less of what they don’t.

Sovrn Core Values: Candid, Customer Empathy, Learning, Scrappy, Second Order Thinking

Compensation and Benefits

In accordance with the Colorado Equal Pay for Equal Work Act, the approximate compensation range for this role in Boulder, Colorado is $85,000 to $110,000, including base salary and any related bonuses or commissions. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills and certifications.

Sovrn offers a full slate of benefits from competitive salaries, stock options, medical, dental and vision coverage, short and long term disability, life insurance, 11 paid holidays, flexible vacation, commuter benefits, a 401(k) plan and match, and a paid parental leave program.

Equal Opportunity Employer 

Sovrn is proud to be an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants regardless of race, color, religion, gender, gender identity, age, national origin, disability, parental or pregnancy status, marriage and civil partnership, sexual orientation, veteran status, or any other characteristic protected by law. Reasonable accommodations will be made to meet the requirements of the Americans with Disabilities Act and will be provided as requested by candidates taking part in all aspects of the selection process. 

Recruitment Agencies

Sovrn does not accept agency resumes. Please do not forward resumes to our jobs alias or Sovrn employees. Sovrn is not responsible for any fees related to unsolicited resumes.

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