ABOUT SOTHEBY'S
Established in 1744, Sotheby’s is the world’s premier destination for art and luxury. Sotheby’s promotes access to and ownership of exceptional art and luxury objects through auctions and buy-now channels including private sales, e-commerce and retail. Our trusted global marketplace is supported by an industry-leading technology platform and a network of specialists spanning 40 countries and 70 categories which include Contemporary Art, Modern and Impressionist Art, Old Masters, Chinese Works of Art, Jewelry, Watches, Wine and Spirits, and Design, as well as collectible cars and real estate. Sotheby’s believes in the transformative power of art and culture and is committed to making our industries more inclusive, sustainable and collaborative.
THE ROLE
The focus of Marketing is to support our brand positioning Fine Art departments in sourcing and promotion of their auctions and private sales. Marketing will crucially also reinforce Sotheby’s place in the broader art market eco-system via partnerships, sponsorship, events. The Associate Marketing Manager will be key point of contact for specialist departments in developing that narrative across all consumer touchpoints.
The Associate Marketing Manager is responsible for creating and implementing marketing strategies for categories within the Fine Art division in New York, aligned with company goals.
This role should utilize all of Sotheby’s available channels: catalogues, website, content, digital marketing and events and work on cross-functional teams to coordinate the execution of the marketing campaign. Key partners will include the Specialist Departments, Press, and Social,, as well as other Marketing functions such as Special Events, Digital Marketing, Editorial and Content & Creative.
An unwavering attention to detail, rigor in execution and a proven ability to think creatively, strategically and analytically about marketing campaigns are fundamental to the success of this role.
RESPONSIBILITIES
- Create and execute 360° multi-platform marketing programs for a portfolio of Fine Art categories in New York to increase awareness, reinforce positioning, drive new client acquisition, and further engage the existing client base.
- Brief our Creative Studio on marketing elements requiring design and storytelling, such as advertising, collateral, content and exhibition assets.
- Manage budget for marketing campaigns to support assigned auctions
- Track and update marketing activity calendar, proposal promises, project timelines, media plans and email/communication schedule.
- Oversee and work collaboratively with colleagues in Press, Content & Creative, Special Events and Digital Marketing in the planning, local execution, and strategic promotion of marketing campaigns from start to finish. To include live/virtual events, exhibitions, collateral, and digital marketing, following global guidelines and program parameters. Ensure deadlines are met, and budgets are adhered to.
- Develop meaningful collaborations and work with the global partnerships team when required to cultivate strategic relationships with tastemakers and brands to broaden our reach, increase awareness and engage new consumers.
- Drive the execution of all multi-platform consignment campaigns, working closely with the specialist departments and local regions to coordinate and optimize all consignment initiatives.
- Create and maintain on-going competitive analysis, identifying key trends in art world programming, including the execution of auctions, events, and exhibitions.
- Provide ad hoc project support as needed.
IDEAL EXPERIENCE & COMPETENCIES
- A degree preferably in Marketing or Art History
- 2-3+ years of work experience in a marketing agency and/or an in-house marketing department
- Background in art and/or luxury goods industry
- Experience in planning and executing marketing campaigns
- A solid understanding of KPIs and campaign performance metrics across online marketing channels
- A balance of strategic and creative thinking with strong analytical skills
- An unwavering attention to detail and uncompromising excellent standards willing to constantly strive for improvement.
- Excellent verbal, written communication, and presentation skills, as well as strong interpersonal skills
- Solutions-oriented with strong process and project management skills
- Ability to collaborate in a team environment as well as work independently
- Able to prioritize in complex, fast-paced environment working on a number of different and varied projects at one time to tight deadlines
- Highly motivated, organized, proactive, enthusiastic and resourceful
- Proficient use of Outlook, Word, PowerPoint presentation development, Excel and web analytics
- Additional languages a plus
The proposed base salary for this position ranges from $60,000-$80,000. In addition to base salary successful candidates are eligible to receive a discretionary bonus, as well as a competitive benefits package. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered.
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The Company is an equal opportunity employer and considers all applicants for employment without regard to race (including, without limitation, traits historically associated with race, such as natural hair, hair texture, and protective and treated or untreated hairstyles), color, creed, religion, sex, sexual orientation, marital or civil partnership/union status, national origin, age, disability, pregnancy, genetic predisposition, genetic information, reproductive health decision, sexual orientation, gender identity or expression, alienage or citizenship status, domestic violence victim status, military or veteran status, or any other characteristic protected by federal, state/province or local law. The Company complies with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which it operates.
