Category:  Artist Strategy 

Work Location: Liberty Village, Toronto 

Job Type & Duration: Full-time Internship, 4 Months from September to December

Compensation: Paid Internship 

Shift Information: 5 days a week, 10AM to 5PM, up to 37.5 hours a week 

Sony Music Canada carries on the Canadian operations of Sony Music Entertainment, a global recorded music company with a roster that includes both Canadian and international artists, as well as a vast catalogue that comprises some of the most important recordings in history. 

As an Intern, Artist Strategy you will have the opportunity to observe and assist our Manager, Artist Strategy and to support the development and execution of various initiatives, including: 

  • Working with the Artist Strategy and Artist Marketing teams to find custom solutions for priority artists, releases and campaigns. 
  • Keeping up with trends, pop culture, artist activity and updates on music and lifestyle platforms for promotional opportunities. 
  • Influencer research, communication and engagement. 
  • Conceptualizing and executing end to end meaningful and relevant influencer campaigns. 
  • Writing copy and designing social media posts. 
  • Moderating content and monitoring our platforms. 
  • Assisting with and maintaining internal reporting.
  • Working with our insights team to analyze and execute better campaigns and inform better strategy. 
  • Organizing and executing contests and fan engagement initiatives including but not limited to designing, legalities, communication and fulfilment. 
  • Understanding and learning internal CRM systems to facilitate better audience engagement.
  • Proficiency on a design platform (eg. Canva) for social media design, reports, recaps and presentations. 

Ideal Candidate: 

  • Completed or enrolled in a post-secondary/training program with a focus on music, entertainment, digital media, communications, or marketing.
  • Music lover and mega fan of at least one artist.
  • Enthusiastic, outgoing and motivated.
  • Conscientious and takes ownership for their work with prompt and thorough completion.  
  • Digital native + Avid social media user (TikTok, Facebook, Instagram, Tumblr, YouTube, etc.)
  • A curiosity to understand and identify trends in data is an asset. 
  • Creates content on social media (their own or for someone/thing else).
  • Knowledgeable about current trends on and off social media.
  • Strong writing abilities with experience communicating to an online audience. 

Nice to haves: 

  • Experience with Influencers.
  • Knowledge with content management systems (CMS), Tableau and/or Tabular. 
  • Familiar with online music platforms/services (Spotify, Apple Music, etc.)


A modern, diverse and innovative work environment.  As well as an investment in your learning & development. 

Equity, Diversity and Inclusion  

Sony Music Entertainment Canada, Inc. is an Equal Opportunity Employer. Sony Music Entertainment Canada, Inc. welcomes and encourages applications from people with disabilities. Accommodation is available on request for candidates taking part in all aspects of the selection process. 

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