Sony Music Middle East is looking for a creative content marketer to lead the strategy for its iconic international artists. This person will be responsible for maximising the revenue of SME’s international repertoire (UK, US, Europe, Africa, Latin, Classical) in MENA, use insight, data and build on regional connections to develop opportunities for global artists and songs across various platforms. The role will focus on nurturing a thriving fan community for international music artists, connecting with new and existing fans to foster a sense of community and drive fan loyalty.
What you'll do:
Drive revenue and optimise marketing spend:
- Increase the region’s market share in global consumption of international repertoire
- Manage audience and consumption goals for international artists and songs in the region
- Make strategic spend decisions based on audience insights and data from different platforms
Fan Engagement and Community Development:
- Develop and implement strategies to grow and engage a vibrant fan community for international artists
- Apply best practices and latest trends in international marketing, including but not limited to the use of digital assets, AI, gaming, social and music platforms and traditional media to create meaningful fan experiences and drive consumption
Events and Fan Experiences:
- Plan and coordinate fan-centric events, both online and offline, such as live streams, virtual meet-ups, fan contests, and exclusive fan experiences
- Collaborate with event organizers, partners, and stakeholders to execute successful fan-focused initiatives
Collaborative Partnerships:
- Build a creative network in the region with internal teams and external partners, that can help deliver marketing campaigns for international repertoire.
- To network, connect with and pitch creative and collaborative projects for international artists or songs e.g. collaboration/remix opportunities with local artists; touring/ concerts/ festival opportunities; televised/ media opportunities e.g. award Shows, sports opening ceremonies etc
- Lead a dynamic, culturally aware, and forward-thinking team that experiments with new technologies and platforms and responds quickly to adapt to new trends and fan preference
Who You Are:
- Knowledgable on emerging trends in the music industry, technology, and fan engagement
- Demonstrable experience in leading, developing and executing successful multicultural marketing campaigns at a regional scale in a creative industry
- Ability to deliver campaigns and experiences, drive consumption and increase engagement through digital platforms
- Ability to build and grow a community of followers and monetise it through a variety of on-line and off-line channels
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What we give you:
- You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
- A modern office environment designed to foster productivity, creativity, and teamwork
- We invest in your professional growth & development
- Annual leave, medical leave, annual home leave tickets for employee and spouse, and medical insurance
Equal Opportunities
As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.
We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
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