The Vice President, Audience Development will act as an in-house specialist to develop, implement, and analyze, and report direct-to-fan campaigns and strategies. This role will be part of The Orchard’s marketing team and collaborate closely with clients and strategize with internal teams across digital marketing, advertising, direct marketing and more, to develop innovative campaigns that drive consumption, audience development, and D2C efforts.
What you'll do
- Own the audience development strategy and implementation across the client base to develop targetable fan bases, drive streaming, drive D2C purchases, and build fan dedication/retention.
- Establish direct-to-fan engagement goals and KPIs for clients and a road map to achieve them.
- Collaborate with internal digital strategists to build out email, website, and SMS campaign strategies to support all new music launches and awareness campaigns.
- Develop strategies to maximize first-party data sources alongside other teams to use and expand data across non-owned platforms including Discord, Reddit, touring etc.
- Develop best practice guides to share with internal executives, artists, labels and management acting as a point-of-resource to all the other departments in the company relating to Audience Growth strategy
- Own the responsibility for retention campaigns from conceptualization to analysis. This will include idea generation, proposal preparation, supervising the production process, execution, and coordinating within the marketing team and additional internal departments.
- Strategize with the advertising team on paid media campaigns for our clients to ensure successful campaign rollout, monitor campaign performance, and ensure high quality and accuracy.
- Monitor direct marketing campaigns to make ongoing and proactive optimization recommendations (based on results), with the ability to present reporting to executives and clients.
- Communicate and coordinate with other departments to ensure all deliverables are met.
Who you are
- 8+ years of Audience Development or quantitative digital marketing experience
- Knowledge of data analysis and reporting
- Strong knowledge and experience of paid media and fan acquisition
- Motivated, innovative, and meticulous with a high standard for quality and able to multitask across multiple campaigns and projects at once while working under tight deadlines
- Demonstrate excellent verbal, written, and interpersonal communication skills, including the ability to effectively interact with varying personalities and communication styles
- Strong analytical and quantitative skills with experience interpreting data to drive decision-making
- Passion for a wide variety of music along with knowledge of how to speak to their fanbases.
What We Give You
- You’ll join an inclusive, collaborative, and global community where you have the opportunity to fuel the creative journey.
- A modern office environment designed to foster productivity, creativity, and teamwork
- Opportunities to connect with our valuable resources, such as our Counsel of Equity & Progressive Action (CEPA). A group created by a group of our employees tasked with developing and implementing innovative solutions to advance a globally shared goal of ensuring fair and inclusive spaces for all
- An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
- Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
- We invest in your professional growth & development.
- Time off for a winter recess.
About The Orchard
The Orchard is a full-service music distribution company operating in 47 cities worldwide. The Orchard's comprehensive artist & label services offering harnesses innovative technology, transparent data analysis, and expertise to reach fans and grow audiences. Offerings include digital and physical sales and marketing, advertising, brand partnerships, rights management, video monetization, collaborator splits and royalty accounting, publishing administration and more. Championed by an exceptional community of music lovers and experts, The Orchard empowers creators and entrepreneurs to grow and adapt in the dynamic, global industry. For further information, visit www.theorchard.com.
The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.
