At AWAL, we are on a mission to partner with independent artists to tell stories that shape culture. We have revolutionized the recording business by putting the creator at the center of everything we do and transforming the way artists release music. Whether an artist is looking for the best digital distribution or a comprehensive global campaign, AWAL has become the partner of choice for innovative artists at all stages of their careers. The leading artists who have already chosen AWAL include Little Simz, JVKE, THEY., Noname, Lizzy McAlpine, Dayglow, Jungle, Tom Misch and many more.

AWAL is currently over 150 people based across 10 offices, and we’re continuing to grow. That’s where you come in. If you feel like the fast-paced, rewarding environment of our rapidly growing company is for you—share your story! Apply today and tell us why you are the best addition to our successful team.


As Director, Strategy & Analytics, you will lead analytics at AWAL, utilizing data to influence strategic decision making with AWAL’s leadership team. You will pull from various data sources—internal (e.g., artist, campaign, release, and track performance/revenue) and external (e.g., market information, competitor analyses, partner and consumer research)—to tell stories that impact priorities, tactics, and approaches across our company and roster. Reporting to the CEO of AWAL, this is a unique opportunity to act as a thought partner at one of the most exciting record companies in the world today.


  • Serve as the primary data expert for the company, understanding data sources and systems to ensure data integrity and report accuracy, working with technology teams to resolve technical data issues and implement enhancements to data systems, and championing data education across the label.
  • Perform deep dive research to understand the latest trends across the music industry, competitors, digital streaming partners, social media platforms, and consumer behavior to inform decision making, raise the overall data knowledge at the label and stay ahead of the competition.
  • Utilize internal and external business intelligence and data analytics tools to create new reports, dashboards, analyses, and methods for evaluating new releases, understanding artist audiences and uncovering actionable sales and digital marketing insights.
  • Driver from insight to action, identifying and communicating key insights from analyses, presenting actionable takeaways, and developing action plans to effectively execute decisions with teams and artists


  • You have a curious nature and strong ability to learn/apply new concepts quickly
  • You are thorough, mindful, and creative in your approach to problem-solving
  • You have a high level of attention to detail
  • You thrive in dynamic environments and can prioritize effectively
  • You are a self-starter and comfortable with ambiguity
  • You can simplify complex concepts and build scalable solutions
  • You have a strategic and entrepreneurial mindset
  • You can balance high-level thinking with practical execution
  • You are a strong team player with excellent people skills
  • You love music and are passionate about our mission to partner with independent artists to tell stories that shape culture

The anticipated annual base salary for this position is $100k to $120k. This range does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

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